Who said what? With Heba and Nira

Ingy Ismail on Fashion, PR Burnout & Starting Over in Egypt

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In this episode of Who Said What?!, we sit down with Ingy

Ismail, PR consultant and founder of Flare PR, to talk about what it really
takes to carve out your place in a chaotic industry—and an even more chaotic world.

From leaving Egypt at 17 to live solo in Tuscany and chase a dream in

fashion, to interning at Diesel and later landing a coveted role at Salvatore
Ferragamo, Ingy shares how she pushed her way into Italy’s luxury fashion
scene—with no connections, just grit.

We dive into:

  • Why she never felt like she belonged in Egypt growing up
  • The burnout that made her walk away from Ferragamo
  • Hitting rock bottom—and how it led her to start Flare PR from scratch
  • Working with Egyptian icons like Azza Fahmy and Okhtein
  • Her unfiltered take on the PR industry today, from Instagrammable
    • events to the battle over creative value

    She also opens up about relationships, living with regret, and why

    comfort zones are creativity killers.

    If you’re in your reinvention era, or just need a reminder that

    great things come from hitting reset, this one’s for you.


    For more info:

    https://www.instagram.com/ingyism/?hl=en

    https://ingyismail.com/

    https://www.instagram.com/flarepr/?hl=en


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    Who said what? With Heba and NiraBy Heba & Nira Shunbo