How do you get noticed in the hair extension space? What does it take to get started and build a community, and how does the word spread about your product? Listen in to today’s episode with Sharon Pak and Jordynn Wynn of INH to find out about how they picked their name, why they decided on wigs in the first place, and what they did to launch, grow, and maintain their community. 

Topics Discussed in Today’s Episode:

How Jordynn and Sharon came up with the name of the business

How word spread about Ariana Grande’s products

What Jordynn and Sharon learned from CoulorPop

Why they decided on the wig category

The background of Jordynn and Sharon’s other co-founder

The biggest lessons learned in going from zero to one

How to get a community off the ground, then maintain it

Approaching the different community channels

Why younger people are moving toward Twitter

From the first sale to the first million

How INH’s content is made

How INH found its first supplier

How Jordynn and Sharon manage inventory and cash flow

INH’s approach to hiring

How INH’s products are named

What hero products are

INH’s approach to remote work

The initial go-to-market approach

Making personal connections with influencers

What INH offers influencers

How INH approaches performance marketing

Jordynn’s and Sharon’s why

Jordynn’s and Sharon’s number one advice for new entrepreneurs

Resources:

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