Motivation is not sustainable. Activation energy is the key ingredient to starting anything new in life. In this episode Nahum talks about his methods on initiating activation energy and the steps he uses to maintain momentum in order to prevail to the other side- or that end goal. Ultimately meaning we've reached some form of success or overall improvement. In addition, Nahum elaborates on the famous "5 Second Rule" and how it is the key to initiating that activation energy.