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Injecting Humor Into a Taboo Industry with Allie LeFevere
Allie LeFevere deftly brings humor to topics where others often avoid it, and this episode is a masterclass in how she does it. Listen in as Allie formulates a marketing strategy for a subscription service that solves a headache affecting 50% of the world’s population.
Nuggets:
- What a brand “hook” is and why you should start your marketing efforts by developing one.
- How Allie uses “what if” questions to explore the edges of a marketing strategy, and how it affects UX, customer experience, packaging, etc…
- The most important concept in branding that people usually overlook.
- Questions to consider in addition to demographics when picturing your ideal audience.
- Using humor appropriately with touchy subjects to set yourself apart; how to make something lighthearted without making light of it.
Action Steps:
- Perform market research around this idea (what is the true market share, average monthly cost, etc…)
- Identify an intended audience for this service.
- Create several marketing angles that would appeal to the chosen audience (also consider what’s unique about your approach).
- Brainstorm a list of products that would serve the chosen market.
- Outline pros/cons of sourcing products yourself vs. purchasing existing products.
- Contact potential suppliers.
- Try pre-selling subscriptions (e.g approach five potential purchasers and ask them to pre-pay $100) and/or gather feedback on the idea.
Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
Resources:
obedientagency.com
[email protected]
https://www.facebook.com/obedientagency/
https://twitter.com/obedientagency
https://www.linkedin.com/company/obedient/
Allie LeFevere founded Obedient, a one-of-a-kind branding agency focused entirely on leveraging the power of humor in marketing. They’ve worked with heavy hitters like Chick-Fil-A, Dell, and AT&T, as well as fashion, home, and personal care brands like Argent, Parachute, and Sphinx.
🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run
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By Chris and Eathan
4.8
2424 ratings
Allie LeFevere deftly brings humor to topics where others often avoid it, and this episode is a masterclass in how she does it. Listen in as Allie formulates a marketing strategy for a subscription service that solves a headache affecting 50% of the world’s population.
Nuggets:
- What a brand “hook” is and why you should start your marketing efforts by developing one.
- How Allie uses “what if” questions to explore the edges of a marketing strategy, and how it affects UX, customer experience, packaging, etc…
- The most important concept in branding that people usually overlook.
- Questions to consider in addition to demographics when picturing your ideal audience.
- Using humor appropriately with touchy subjects to set yourself apart; how to make something lighthearted without making light of it.
Action Steps:
- Perform market research around this idea (what is the true market share, average monthly cost, etc…)
- Identify an intended audience for this service.
- Create several marketing angles that would appeal to the chosen audience (also consider what’s unique about your approach).
- Brainstorm a list of products that would serve the chosen market.
- Outline pros/cons of sourcing products yourself vs. purchasing existing products.
- Contact potential suppliers.
- Try pre-selling subscriptions (e.g approach five potential purchasers and ask them to pre-pay $100) and/or gather feedback on the idea.
Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
Resources:
obedientagency.com
[email protected]
https://www.facebook.com/obedientagency/
https://twitter.com/obedientagency
https://www.linkedin.com/company/obedient/
Allie LeFevere founded Obedient, a one-of-a-kind branding agency focused entirely on leveraging the power of humor in marketing. They’ve worked with heavy hitters like Chick-Fil-A, Dell, and AT&T, as well as fashion, home, and personal care brands like Argent, Parachute, and Sphinx.
🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run