In this episode of Inkyma's Marketing Strategies, How Marketing Tactics Can Support Your Sales Team, Audrey is going to walk you through how Marketing Tactics and Business development teams are two sides of the same coin and why you need both for maximum business growth.

On today’s episode of Inkyma's Marketing Strategies, Audrey talks to you about what you need to do before, during and after a live event to get new clients so that the event is worth the time and expense.

Regardless of the CRM system you choose (and there are a lot out there), include Mailchimp in your warehouse of marketing tools. We love Mailchimp because, out of all the systems we have tried, they are the simplest to use, constantly add new features and benefits, their support is out of this world and the pricing is perfect for startups and established businesses.

On today’s episode we are going to dip our toes into the world of recurring revenue streams and how to market your business for steady growth year after year. You can’t plan for the future if you can’t count on a certain amount of revenue today. So join Audrey Kerchner while she breaks down the grey areas where business and marketing strategy meet and how to develop a steady income for growth.

What is the difference between planning vs actual marketing execution? Today we are talking to Miriam Wilson, an independent insurance broker, of Colorado Insurance about just that! Miriam explains how she’s using word of mouth, organic reach and paid ads to make a difference in her two-year-old business and how you can do it too.

A podcast designed for small business owners

This is part 2 of Getting More Revenue From Existing Customers Using A Segmentation Strategy. If you haven't listened to part 1, go back, listen, and take action. In part two, we dive into categorizations and give you a general idea of which ones work best for which types of companies and where to really apply pressure.

On this episode of Inkyma's Marketing Strategies, Audrey focuses on creating revenue from existing customers using a segmentation strategy by creating a tier identification and selling structure of your existing customers. By keeping your classifications simple and easy to remember, High, Medium, Low value customers, you don’t have to overcomplicate this!

Many business owners ask the question “How do I get more leads to grow my business”. Since only 18% of business owners focus on customer retention and less focus on growing their business from their existing customers, the question they should really be asking me is “ how do I maximize my existing customers to grow my business?” It costs 5x more in marketing dollars to get a new customer than keep a current customer. 65% of your revenue comes from your existing customers.

The concept of Maximizing Your Existing Customers To Grow Your Business is exciting, but you need balance so make sure you don't go overboard on client retention strategies at the expense of new customer acquisition. Start by retaining the customers you already have with some simple action steps in this episode and then slowly branch out to creating systems to acquire new ones.

Links Mentioned in this episode - E15 Networking How to maximize this effect marketing tactic.

Email CRM Systems We use For Email Campaigns To Existing Customers

MailChimp - https://admin.mailchimp.com/referral?code=OlFBTkipGkwETkM

Or

Constant Contact - https://go.constantcontact.com/signup.jsp?pn=inkyma

Split Testing, also known as A/B Testing, converts more leads to clients. When performed properly, this advanced concept can help you convert better qualified and quality leads into clients over a selected period of time. Join Audrey while she explains the basic best practices to start mastering this marketing strategy.