The new episode of Inner Business with Selena Woodward is here! 🎉 Thanks to everyone who's tuned in so far. If you haven't caught up, be sure to listen to episodes 6, 7, and 8. 🎧
✨ In this episode, we explore the fourth step of the StoryBrand framework: The Plan. Learn how to create a clear roadmap for your customers, guiding them confidently from doubt to purchase. 🌟
Episode Highlights:
• Understanding the Plan: Discover the crucial role of providing a plan in the StoryBrand framework, clarifying steps for your customers.
• Creating Clarity: Tips on crafting a simple, effective plan that addresses customer hesitations.
• Overcoming Cognitive Dissonance: Strategies to ease customer doubts and ensure confident purchases.
• Empathy and Authority: How showing empathy and establishing authority can build trust and boost conversions.
• Practical Steps: Actionable advice on developing a plan tailored to your business needs, aligning your marketing message to attract ideal clients.
💬 What obstacles do your customers face when deciding to make a purchase? How can a clear plan help them overcome these hurdles? Share your thoughts below and learn how to guide your customers effectively!
This is the fourth episode in our StoryBrand series. Catch up on previous episodes:
• Episode 6: Why Storytelling is Key to Your Business Success
• Episode 7: Define Your Customers' Problem: Position Your Products and Services as the Solution
• Episode 8: Positioning Yourself as the Guide in the StoryBrand Framework
How This Episode Helps:
• Identify Customer Problems: Pinpoint your customers' issues for more relevant marketing messages.
• Craft Compelling Messages: Use the StoryBrand framework to create resonant marketing narratives.
• Boost Engagement: Align your marketing with your customer's needs for higher engagement and better outcomes.
• Increase Revenue: Solve your customer's problems to boost your business potential and revenue.
🔗 Learn More:
• Visit https://www.selenawoodward.com/009 for the show notes.
• Check out previous episodes at https://www.selenawoodward.com/podcast.
Connect with Me on Socials:
• Instagram: [Instagram Link]
• Twitter: [Twitter Link]
• LinkedIn: [LinkedIn Link]
✨ Don't forget to like, subscribe, and hit the notification bell for more episodes! ✨
Chapters:
• 00:00 Introduction to the Concept
• 00:28 Metaphor of Crossing the Road
• 02:21 Welcoming Back and Series Recap
• 03:16 Personal Experience with Cognitive Dissonance
• 04:26 Understanding Cognitive Dissonance
• 05:17 Getting Conscious of Cognitive Dissonance
• 06:13 Empathy for Customer's Journey
• 07:12 Identifying Customer's Obstacles
• 08:08 Providing a Plan: The Footbridge
• 09:20 The Road to Hope
• 09:52 Three Steps to Cross the Gap
• 10:50 Examples of Process Plans
• 12:09 Breaking Down the Process
• 14:43 Answering Customer Questions
• 16:20 Customized Plans for Business Coaching
• 17:09 Reviewing Marketing Collateral
• 18:17 Conclusion and Next Steps