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Inner Sircle
By Adam BrownBusiness
Inner Sircle episodes
- 4 min
- POV: Why I am a fan of Facebook Groups
On this episode, I talk about why I am a fan of Facebook Groups
5 min - POV: Your content cannot just be low production UGC/PGC style (Unless it has to, based on stage/revenue)
On this episode, I offer a POV: Your content cannot just be low production UGC/PGC style (Unless it has to, based on stage/revenue)
5 min - Amazon rolls out TikTok-like shopping featureOn this episode, I talk about how Amazon is rolling out a TikTok-like shopping feature. I read from this article and then provide a little more insight.4 min
- POV: Surprise and delights for customers, influencers, partners, etc. during the holiday season = a good idea
On this episode, I talk about surprise and delights for customers, influencers, partners, etc. during the holiday season and what they are a good idea. A call, email, or note can suffice, but some sort of holiday gift just for them is a really smart way to show them you care and get some love in return.
5 min - POV: Perhaps there is a strategic play with so many CPG and Beverage brands going out of business?
On this episode, I wonder if perhaps there is a strategic play with so many CPG and Beverage brands going out of business?
4 min - POV: Go deep on three social networks rather than wide on many!
On this episode, I talk about going deep on three social networks rather than wide on many!
5 min - 4 min
- 7 min
- POV On how to think about creative for social media right now.
On this episode, I offer my POV On how to think about creative for social media right now.
On a weekly basis I hear:
1- Some brands want all stylized studio content2- Some brands want all UGC/PGC real-user content3- Some want only video because video gets consumed more4- Some only want videos and photos, but no graphicsThe truth is that it is never so binary. You need all of these asset styles in your arsenal AND you need a social media (agency/stack/internal) manager, that knows what they are talking about and isn't a one-trick pony. My advice:1- Stay away from content-only shops that create visuals (sizzle) but lack depth and strategy (steak). Ask them to explain their social strategy, execution, usage cases, etc., and see if they have smart answers.= CREATIVE ALSO NEEDS SOCIAL MEDIA CHOPS!2- Stay away from the jack-of-all-trades master of none agencies. Don't have your branding and creative firm (big idea/macro) get in the weeds on your day-to-day social media and community management (in the trenches/micro). They arent built for it!= DONT BE SO TEMPTED TO HAVE ONE AGENCY DO IT ALL!3- Understand that all asset types have a place and you want to be able to experiment to see what resonates and have the capabilities at your disposal to bring ideas to life that can work across each platform.= DONT BE A HEADLINE READER AND ONLY DEPLOY ONE STYLE!I hope this helps.4 min
About Inner Sircle
From the publisher's feed
Strategies, tactics and insights for the Inner Sircle at Sircle Media