Inner Sircle

On this episode, I talk about why social media engagement is not the right KPI for measuring your performance on social media. Pam Moore wrote an article for socialmediatoday.com backing up the idea that a lot of your core target demographic is on social and is probably consuming content they just aren’t going so far as engaging with that content via likes shares clicks etc. It is not about those engagement metrics (or at least not only for sure) it is about delivering branded messages to targeted audiences and having the data to support that delivery.

On this episode, I talk about the Quintly report that breaks down Instagram best practices and was published by Andrew Hutchinson on Social Media Today. The key takeaways are: 1- videos generate up to 21% more interaction then static posts. 2- bigger profiles are more likely to utilize video 3- longer captions are more common but shorter descriptions see more engagement 4- fewer hashtags is better 5-EMOJIS can spark response and 6- weekends see higher engagement.

On this episode, I talk about creating content and having that be the fuel for your marketing efforts. Measuring the success of content comes down to your visual opinion and whether or not it elevates the brand or create awareness around key messages. It is not on the performance of the content especially if you’re not providing paid support for that content. I apologize for the audio, but I wanted to sneak it in before I got to the office.

On this episode, I talk about where to invest your time and money if you want to be successful with your social media efforts in 2019. Specifically I talk about video, longform content, investing in third-party tools to help you better understand your audience and as always, paid social and influencer collaborations.

On this episode, I talk about thinking about the science of your content and message before spending so much time on the art. Think about who you want to target and what you want to say and then create assets to back that up. Don’t just create pretty looking assets and then think about how you might want to market then. It’s a subtle difference but an important one.

On this episode, I talk about the update that was put out on Instagram‘s info center regarding the steps they are taking to reduce in authentic activity on their platform. There’s a lot of tools out there to cheat the system and it causes a lot of headaches and really adds no value to anyone. I am really happy to see this proactive change and I hope it has a positive impact and changes the point of view that so many brands have on this topic.

On this episode, I talk about how brands are too overly reliant on Instagram right now. It is important to diversify and always be tasting new or other things.

On this episode, I give a quick pov on email marketing and the importance of it. You have to capture emails, have an email sequence plan, and deploy promotional and content laden emails too.

On this episode, I talk about Amazon testing a search based retargeting which would allow you to use the Amazon DSP and then follow users based on their search queries outside of the Amazon walls for the first time. There’s a very attractive product that marketers should be paying close attention to.

On this episode, I talk about my point of you on paid social and how there are really three categories. First is revenue generating ROI focused advertising. The second is reach and awareness around key marketing messages, audience segmentation and in the case of most of our clients retailer support. And the last is guaranteeing delivery for your “organic” content to select audiences.