Inner Sircle

On this episode, I give my POV on Instagram for Q4 2018.

On this episode I give my POV on Q4 2018 advertising strategy And specifically derived from some of the information in WPROMOTE’s midyear advertising report. It’s a good read put out by a solid company.

On this episode, I give my POV about IGTV and how to approach it during Q4 of 2018.

On this episode, I talk about my POV on how to approach a Twitter during Q4 of 2018.

On this episode I talk about my POV on content and how brand should approach it during Q4 of 2018.

On this episode, I talk about not looking at Instagram likes or comments on a posy as the measure (or at least the only measure) of whether or not the content was worthwhile. Followers and like count are much less relevant these days and sometimes branding and storytelling should trump metrics. The art can be more important than the science!

On this episode, I talk about how brands and agencies are having the wrong conversations in this market. They are still looking at earned media vs paid, organic social vs paid AND gross impressions and followers. The reality is that paid social offers you excellent targeting at very low pricing and guaranteed delivery. It should be looked at as an amazing improvement and innovation, over the reach and awareness marketing of the past. Don’t get romantic about things being organic, when you can spend some dollars and facilitate the conversation yourself. That is smart marketing and the right POV in today’s market.

On this episode, I talk about changes to Facebook Ad targeting and why they shouldn’t really matter. Of course decreasing targeting capabilities is not ideal and you will need to figure out how to navigate that, but that should not lead to people abandoning Facebook advertising. It is so powerful and provides reach and consumption at scale. Brands need to have a plan on how they will approach it moving forward, and that plan should not be to sleep on Facebook.

On this episode, I talk about Facebook Story highlights and why I think plans should get involved.

On this episode I talk about Instagram's new recommendations feature. The audio gets snipped at the end so if you find any results and make progress with gaming the tool, let me know!