In this episode of the IADS Retail Park 🎙️, we explore the fascinating tale of retail transformation in Brussels 🏪. From innovative gifting strategies to digital evolution 💫, discover how INNO's two flagship locations tell contrasting stories of adaptation 🔄. Join Maya and Anchita as they analyse exclusive findings from IADS' November 2024 store visits 🔍, revealing how the same retail strategy yielded dramatically different results at Rue Neuve and Avenue Louise 📊. Based on IADS Exclusive: "INNO's Unfinished Business" by Anchita Ranka, this episode uncovers how this historic Belgian department store chain (founded 1897) is navigating the challenges of modern retail 🚀.For more insights and updates, follow us on LinkedIn at International Association of Department Stores - IADS, check out our Substack, visit our website at www.iads.org for additional resources, and learn more here!

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