In this episode of the DevReady Podcast, our hosts Andrew Romeo and Anthony Sapountzis are joined by Guy Brunsdon, Founder and Managing Director of Sazoma Systems. Guy is a technologist and a product leader with global experience—from Silicon Valley (USA) to Cambridge (UK) to Australia. In this episode of the podcast, Guy talks to our hosts about his extensive networking and product management career and how he strives to help people discover and create cutting-edge products, services, and solutions from conception to launch that solve their most critical customer problems.

Topics Covered:

Background in Networking

Product Management

Sales-led growth as opposed to product-led growth

Challenges faced

The secret to Cisco’s success

Don’t find a solution that fits a problem

Focus on the discovery process

Why do products and digital transformations fail?

Jobs Theory

Systems Thinking

Important Time Stamps:

Guy’s Background and Learnings in Networking (0:56 – 4:38)

Entering the start-up space with Context Relevant (12:41 – 13:40)

Going back to Cisco (13:41 – 15:13)

Australia and product management (15:15 – 16:45)

Challenges when launching products (17:18 – 22:09)

What led to Cisco’s success?  (24:30 – 26:03)

Move from a problem space to a solution space (26:56 – 28:14)

Why do products and digital transformations fail? (30:20 – 36:07)

Systems Thinking (43:16 – 47:38)

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