What happens when an engineer-turned-founder decides to tear up the rulebook on how modern software gets built? In this episode, Toph Day sits down with Sean Hise, CEO of Crafted, to explore the rise of "vibe coding," the future of AI-assisted product development, and why building faster and scaling smarter is more critical than ever. Sean shares how he built Crafted from a hallway conversation into a national force in tech innovation, with clients ranging from USA Football to MISO and beyond. From flag football in the 2028 Olympics to modernizing the electric grid — this one is a masterclass in innovation, disruption, and letting it rip.
Takeaways
💥 1. Vibe Coding is Real — and It’s Changing the Game
AI-assisted coding is no longer theoretical. Sean walks through how tools like Cursor, Claude, and Lovable are enabling developers to build production-grade software faster than ever — and why the best engineers are embracing it, not resisting it.
🏗️ 2. Don’t Just Disrupt Your Tech — Disrupt Your Entire Business Model
It’s not enough to modernize your stack. Sean challenges founders to rethink the entire concept of their SaaS platform. Could your product be delivered better as a workflow? An API? A services business?
🧠 3. The Real Moat? Distribution and Proprietary Data
In an age where anyone can spin up an MVP overnight, the lasting advantages are increasingly tied to how you reach users and what unique data you own — not the tech itself.
🌎 4. Modern Innovation Requires Community & Context
Whether you’re choosing a tech stack or launching an AI tool, Sean emphasizes the importance of leveraging the broader developer community and deploying proven tools already running in production.
🔥 5. From USA Football to MISO: Tech is Reshaping Every Sector
Crafted is working on projects that span Olympic sports, national energy infrastructure, and collegiate athletics. The message? No matter your industry, the time to evolve is now — or evaporate.
Keywords
AI-assisted coding, vibe coding, Sean Hise, Crafted, tech innovation, software development, startup disruption, AI product strategy, Cursor, Claude, Lovable, micro-SaaS, API-first, USA Football, 2028 Olympics, MISO, NIL tech, data infrastructure, scaling smarter, modern tech stack, AI tools for founders, Elevate Ventures, Rally Innovation, Innovate or Evaporate.
#VibeCoding #AI #Innovation #SoftwareDevelopment #TechLeadership #StartupGrowth #ProductStrategy #Founders #Crafted #AItools #Cursor #Claude #Lovable #Olympics2028 #USAFootball #NIL #MISO #ElevateVentures #InnovateOrEvaporate #Podcast