In this episode of the Unscripted podcast, host Sarah Nicastro welcomes Dr. Kawal Kapoor, Research Manager at the Advanced Services Group of Aston Business School and Co-Author of the new book and related Playbook, Servitization Strategy: Delivering Customer-Centric Outcomes Through Business-Model Innovation to share her insights on the state of Servitization, the potential that still exists, and what resources companies can expect from the new book and Playbook.

Kawal oversees research for the Advanced Services Partnership, focusing on publishing in top peer-reviewed journals and creating executive workshops and mini-guides on servitization. Her expertise includes service-oriented value networks, platform ecosystems, force field analysis, service business models, and the diffusion of product and service innovations. In her book, Servitization Strategy, Kawal explores outcome-based business models, known as Advanced Services Business Models, offering practical guidance on how firms can innovate these services through servitization.

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