In a special episode of the Blue Planet Show, guest host Tyler Landon interviews Rob Stehlik, the founder of Blue Planet.

The discussion focuses on Rob’s extensive experience in the watersports industry, his journey from windsurfing to paddleboarding to foiling, and the release of his new book, 'Stand Up Paddleboarding for Dummies.'

Rob reflects on his 30-year journey, starting with his passion for windsurfing in Germany and moving to Maui. He shares insights into his role as an early adopter and promoter of standup paddleboarding and discusses the challenges he faced in writing his first book.

The conversation delves into the operational and logistical challenges of running Blue Planet, including early struggles with suppliers, the expansion of product lines, and the importance of branding and consistent quality.

Rob also talks about his YouTube channel, which has become a vital marketing tool for the brand. Highlights from his global travels, engagements in competitive standup paddling, and his thoughts on balancing business with personal passions add depth to the narrative.

Additionally, Rob discusses the diversification of Blue Planet into rental services and commercial real estate, showcasing the brand's growth and adaptation over the years.

Tyler, who has a history of working with Rob, adds personal anecdotes about their business relationship and the impact Rob’s mentorship has had on his own career.