David Martinez, Founder and VP of Marketing at SVP Meds, joins us on this episode of B2B Growth Hacks to talk about the ups and downs of veterinary pharmaceuticals, business owning, and marketing technology. With years of experience under his belt and a do-it-yourself attitude, David shares growth hacks that are guaranteed to inspire your next business step. 

David’s Growth Hacks:

Dive in confidently:

With very little business knowledge and experience, David was able to found SVP Meds and transform it into the incredibly successful veterinary compounding pharmacy that it is today through having confidence to take the risk and to ask for help. Finding the right partners to open your business with can be a daunting task, but David’s passion and forward thinking drove him to success and powered him through the toughest times. 

“I think that’s been SVP’s motto, to just keep moving forward.”

Embrace the technology: 

Pharmacy technology and marketing technology looked a lot different than it does today when SVP first opened their doors, but this didn’t stop David from using the technology around him to his full advantage. From utilizing fax marketing to coding his own website, David was determined to give SVP the cutting edge it needed in technology advancements. 

“If I didn’t know how to do it, I looked towards technology to learn how to fix that.”

Learn and apply at every stage: 

There’s ups and downs in every business, and David is more than willing to admit his fair share of business mistakes. However, what sets David apart from a lot of his fellow entrepreneur is his constant focus on applying exactly what he’s learned from each mistake in real time, turning failures into victories with direct action. 

 

“Make a mistake, fall down, learn from that, and apply.”

 

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You can connect with David Martinez through Twitter. 

You can find out more about SVP Meds on their website. 

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