Steffen Hedebrandt, Chief Marketing Officer and Co-founder of Dreamdata, brings his marketing and software expertise to the pod for a discussion about B2B attribution. Steffen’s team at Dreamdata have determined through analyzing customer data that it takes, on average, 192 days and 32 sessions for a B2B company to get through its sales cycle. Steffen and Sarah discuss the complicated analytics behind this sales cycle measurement and how B2B companies can optimize their sales cycle with Dreamdata’s software. 

Timecoded Guide: 

• [00:00] Podcast begins 

• [01:08] 192 days stuck in a B2B sales cycle 

• [08:00] Why B2B attribution isn’t a hoax  

• [15:52] Ungating products & implementing freemium levels 

• [20:39] Owning your own data instead of using Facebook & Google

• [22:15] Connecting B2B marketing activities to revenue with Dreamdata 

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Keep up with Steffen Hedebrandt on LinkedIn and Twitter 

Learn more about Dreamdata on LinkedIn and the Dreamdata website 

Visit B2B Growth Hacks on our website and remember to subscribe to our newsletter. 

Produced by Speakerbox Media 

How did Trey Tepichin go from lawyer to co-founder of a dental talent marketplace app? Inspired by the realization that dentistry is a shockingly difficult profession, especially when it comes to staffing, Cloud Dentistry was born. Trey’s app connects dental professionals through a reliable platform for temp work, minimizing burnout and maximizing productivity. Trey walks through finding a suitable marketing model, holding clients and businesses accountable, and inspiring trust to retain clients. 

“Oftentimes dental hygienists feel underappreciated. To have an organization that is advocating for them, showing them appreciation, that goes a very long way.”  

In this podcast, Trey covers:  

[00:00] Understanding the unique struggles dentists are facing 

 [06:20] Managing a dual-sided platform with Cloud Dentistry 

 [19:50] Dividing efforts between tech and marketing when launching  

 [21:19] Making a profit with a subscription-based app 

[27:00] Empowering dental professionals and creating community

Links:  

Connect with Trey Tepichin on LinkedIn or through his email [email protected]  

Learn more about Cloud Dentistry on their website 

 Additional resources mentioned in this podcast: Cloud Dentistry, Physics of the Impossible by Michio Kaku, Launch by Jeff Walters 

 Visit B2B Growth Hacks on our website and remember to subscribe to our newsletter. 

 Produced by Speakerbox Media 

We’re joined by Terri Hoffman, Founder, and CEO of Marketing Refresh. Terri has 25 years of experience in the marketing field. She saw the transition firsthand from traditional marketing to digital marketing. In the past decade, the world of marketing has evolved at a faster rate than most realize. There are new digital marketing channels emerging every day.  Data analysis, case studies, and research drive the future of content marketing. But Terri believes there is still value in picking up the phone and talking to real customers.   “As a marketer, my whole job is to understand people and how they make decisions.”

In this podcast, Terri covers:  

• [1:52] Terri witnessed firsthand the transition from traditional to digital marketing
• [8:36] How to build credibility and authority with Google and your customers through SEO
• [25:38] Red and green flags of finding the right agency for B2B marketing
• [36:47] The key to seeing results with SEO on your website

Produced by Speakerbox Media 

We’re joined by Hami Vo Arrington, co-founder of the Houston-based digital marketing agency One Foot Over. She started the business with her best friend Stephen Brent May. With a small team, they specialize in B2B marketing and inbound marketing. The name One Foot Over comes from their drive to push their creative limits to the max and finish every project strong. Being a strategic marketing agency is what sets them apart from the rest.  

In this podcast, Hami covers:  

• [00:00-5:14] Intro and Hami’s childhood experiences as an Asian-American. 
• [5:15] Balancing both personal and professional life
• [8:42] Challenges in modern business, remote work, and growing a team
• [11:21] Navigating creativity, community, and collaboration
• [22:38] What gets Hami up in the morning? 

We’re joined by Javier Carro Prado, COO of Blue People, a rapidly expanding international software and consulting company. Blue People has a diverse portfolio of application development, cloud consulting, staff augmentation, and so much more. Javier shares his journey from getting his engineering degree to falling in love with the world of IT and taking the leap to join Blue People in its beginnings. From a handful of employees in Monterrey Mexico to over 100 employees internationally, Blue People has grown into a thriving business with a community of original thinkers and unique company culture. 

In this podcast, Javier covers:  

• [2:22] Javier’s education and early career 

• [4:14] Mexico as a hub for technology 

• [5:22] What is Blue People? 

• [17:06] Expanding to an international company 

• [20:50] Networking in Houston 

We’re joined by Madison Long, CEO of Clutch, in a discussion that focuses on feeling underrepresented and overlooked. Madison, along with her co-founder Simone, have created an incredible service with Clutch, connecting students to marketing roles in small businesses. Madison and Simone are tearing it up and defying expectations, thanks to design thinking, emotional intelligence, and an abundance mindset. We caught up with Madison to find out her story, and to learn how our businesses can be more like Clutch. 

In this episode, Madison covers: 

• [02:43] Pivoting throughout the COVID-19 pandemic to create Clutch and provide a service to college students searching for professional marketing opportunities 
• [09:03] Utilizing design methodology and user feedback to iterate on Clutch’s services and create a business that fully understands and engages the end user at all times 
• [14:04] Creating a strong team of employees for Clutch that are creative, engaged, and loyal to the company thanks to ethical business practices, consideration for employees, and emotional intelligence from top-to-bottom of the organization  
• [21:57] Breaking through her personal fear of public speaking to become a vision-driven CEO ready to pitch Clutch to anyone at any time, no matter how public or large the platform is 
• [31:32] Going beyond the limits of feeling underrepresented and overlooked through an abundance mindset and a focus on the bigger picture of the value of Clutch’s service and Madison and Simone’s vision for Clutch 

We’re joined by Charles Gaudet, CEO of Predictable Profits and Host of the Beyond 7 Figures podcast, to discuss the three-part structure of growth: optimization, systemization, and innovation. As part of our, Innovate Or Die series, Charles talks about changing business practices during the pandemic and creating sustainable growth.  

In this podcast, Charles covers: 

• Growing a wide variety of companies and businesses 
• Working with clients that want faster, predictable, and easier profits  
• Re-evaluating business processes during the pandemic  
• Preventing dependence within your company and staff  

• Conveying the value of your business and product through positioning  

We’re joined by Catherine Brown, Founder of Extrabold Sales, to discuss her new book How Good Humans Sell: The Proven Path to B2B Sales Success. Catherine discusses the negative connotation around sales and how we can work to provide helpful simple solutions to our B2B customers while maintaining a positive relationship with our sales processes. 

In this episode, Catherine covers:

• Focusing on sales training within businesses
• Launching her new book and what that has looked like for her
• Covering and researching the negative connotations around sales
• Taking your strategies to the next level with a need/want hierarchy
• Understanding large concepts within her book and within the realm of sales training

We’re joined by Ingrid Thorp, culture strategist and founder of Thorp, to discuss diversity and inclusion as a necessity of business. As part of our Resiliency series, Ingrid talks about how a collaborative diverse community with a variety of perspectives is a key to success and a solid indicator of the continued strength of your team.  

We’re joined by Christopher Avery, CEO and Founder of The Responsibility Company, to discuss his company’s unique and thoroughly researched approach to teamwork and leadership. As part of our Innovate or Die series, Christopher delves into his thoughts around innovation and walks us through the different steps of The Responsibility Process®.