B2B Growth Hacks

Shifting the Perspective on Sales with Catherine Brown


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We’re joined by Catherine Brown, Founder of Extrabold Sales, to discuss her new book How Good Humans Sell: The Proven Path to B2B Sales Success. Catherine discusses the negative connotation around sales and how we can work to provide helpful simple solutions to our B2B customers while maintaining a positive relationship with our sales processes. 

In this episode, Catherine covers:

  • Focusing on sales training within businesses
  • Launching her new book and what that has looked like for her
  • Covering and researching the negative connotations around sales
  • Taking your strategies to the next level with a need/want hierarchy
  • Understanding large concepts within her book and within the realm of sales training
...more
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B2B Growth HacksBy Speakerbox Media

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