B2B Growth Hacks

We’re joined by Wayne Lopez, Co-founder and Chief Product Officer for Vertify, to discuss analytics and company transitions. As part of our Innovate or Die series, Wayne talks about the importance of simple and clean data, transitioning from services to products, and how Vertify optimized their growth during the pandemic.  

In this podcast, Craig covers:  

• Getting his start in geological and petrophysical engineering 
• Finding the right time to buy Skyline and manage a growing business 
• Starting a business vs running a business to be profitable 
• Building trust to create a safer, better environment for employees and businesses 

• Coping with massive revenue drops during COVID-19  

In this episode, Paul covers: 

• Business communities vs startup communities 
• Fostering and supporting risk and failure on a culture-wide scale 
• Creating an accessible community by tearing down barriers and silos 
• Keeping up with change in a startup vs a company 
• Prioritizing marketing the right way in a startup environment  

We’re joined by David Pachter, Co-founder and Executive Chairman of JumpCrew, to discuss innovation and its role in business leadership. As part of our Innovate Or Die series, David talks about the challenges and successes of remote workplaces, as well as the powerful trust that can be formed through vulnerability and stepping out of your comfort zone.  

In this podcast, David covers:  

• Wandering and stumbling before finding success 
• Taking the time to let your ideas resonate  
• Finding the grit to innovate and change  
• Inspiring your team to work together, even remotely 
• Making the uncomfortable calls and knowing when to keep at it 

We’re joined by Jennifer Miller, Fractional CMO and founder of Strategically Connected, to discuss the power of building a referral network. As part of our Resilience series, Jennifer talks about the value referrals have to career longevity and how to forge your next opportunity to connect with others on sites like LinkedIn.  

In this podcast, Jennifer covers: 

• Clarifying brands and connecting with people  
• Tapping into the hidden power of a strong referral  

• Listening and personalizing your relationships with your referral network  
• Sharing value and building organic relationships  
• Utilizing tools for every budget and referral goal 

We’re joined by Christie Post, Senior Marketing Strategist at Studio X and Adjunct Professor at Arizona State University, to discuss all things marketing and innovation. As part of our Resilience series, Christie talks about the current uncertainties in the marketing landscape and how mindset means everything. 

In this podcast, Christie covers:

• Managing and adapting to a growth mindset
• Creating community within organizations
• Innovating with a human-centered approach
• Capturing customers in the moment
• Finding resilience in a startup environment 

We’re joined by Dan Oblinger and Allan Tsang, negotiation coaches and consultants, to discuss the craft of negotiation and how to build stronger agreements with clients. As part of our Resiliency series, Dan and Allan talk about longevity in business negotiations and how forming solid relationships within agreements leads to a better rate of retention amongst clients. 

In this podcast, Dan and Allan cover: 

• Studying the craft of negotiation and learning by doing 
• Listening as a company effort in negotiating 
• Acquiring clients through effective conversation and negotiation 
• Embracing the answers your clients have, both “yes” and “no”
• Doing your research on client longevity and why clients leave 

This week, we’re joined by Deepak Lalwani, founder and change management consultant at Deepak Lalwani & Associates. Deepak talks with us about the human element of the consultation work he does and how to optimize the implementation of technology for both your organization and your clients.  

In this episode, we cover: 

• Focusing on effective and usable technology adoption  

• Avoiding losing the human piece in consulting  

• Building long term trust with clients and customers 

• Adapting to specific management styles to serve impactfully 

• Walking clients through information with eye contact and face-to-face interactions 

We’re joined by Sam Moss, CEO, and Co-Founder of One Click Agency, to discuss web developing and designing with a customer-centric approach. As part of our Resiliency series, Sam talks about website resiliency and how to make sure your brand’s website can withstand the test of time.  

In this podcast, Sam covers:  

• Building a website that’s resilient and relevant  

• Solving the problems your customer has  

• Keeping calls to action clear and concise  

• Unpacking current design trends  

• Doing your research on marketing  

We’re joined by Holly Woods, founder, and CEO of Emergence Institute, to discuss the importance of purpose. As part of our Resilience series, Holly talks about the work she does to help others find their purpose and how her work impacts powerful CEOs, entrepreneurs, and executives that want to change the world. 

In this podcast, Holly covers:

• Explaining her origins and how she started Emergence Institute

• Healing from trauma and finding what she’s meant to do

• Identifying barriers to resilience and seeing “the other side”

• Aligning yourself, your work, and your business with your purpose

• Learning how to be human and how to change the world