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Innovating your customer experience by making eCommerce more 'social'
Just had another conversation with Kevin Hanna on the Crackin' Commerce show, hosted by Folio3 Software. We broke down:
- The lagger mentality in eCommerce – Everyone's just reinventing the wheel instead of pushing real innovation. There's a huge opportunity for merchants who dare to create better shopping experiences. Shoppers are ready for it. The money’s there.
- Digging for real, valuable data direct from customers – the best insights don’t come from dashboards alone. You’ve gotta be out there, in tune with your customers. That’s where the gold is.
- Why ‘social commerce’ isn’t actually social – Right now, it’s just digital infomercials. But shopping is inherently a social activity. Brands that integrate real social elements (hint: Shop with Friends!) will win.
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By Maria IlyasJust had another conversation with Kevin Hanna on the Crackin' Commerce show, hosted by Folio3 Software. We broke down:
- The lagger mentality in eCommerce – Everyone's just reinventing the wheel instead of pushing real innovation. There's a huge opportunity for merchants who dare to create better shopping experiences. Shoppers are ready for it. The money’s there.
- Digging for real, valuable data direct from customers – the best insights don’t come from dashboards alone. You’ve gotta be out there, in tune with your customers. That’s where the gold is.
- Why ‘social commerce’ isn’t actually social – Right now, it’s just digital infomercials. But shopping is inherently a social activity. Brands that integrate real social elements (hint: Shop with Friends!) will win.