Just had another conversation with Kevin Hanna on the Crackin' Commerce show, hosted by Folio3 Software. We broke down:

- The lagger mentality in eCommerce – Everyone's just reinventing the wheel instead of pushing real innovation. There's a huge opportunity for merchants who dare to create better shopping experiences. Shoppers are ready for it. The money’s there. 

- Digging for real, valuable data direct from customers – the best insights don’t come from dashboards alone. You’ve gotta be out there, in tune with your customers. That’s where the gold is.

- Why ‘social commerce’ isn’t actually social – Right now, it’s just digital infomercials. But shopping is inherently a social activity. Brands that integrate real social elements (hint: Shop with Friends!) will win. 

Site speed is a big problem for Shopify merchants. But is it really? Or is it something marketers are unnecessarily obssessed with? What's the main culprit for performance issues in Shopify? and is headless the solution to performance issues as its often pitched?