The Innovation Conversation

Innovation Conversation: AI, Embedded Finance, and Startup Success with Thomas


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In this episode of Innovation Conversation, host Ricardo Pascual sits down with Thomas, founder of Start Up Loungeand the mind behind the AI-powered Cloud Basket® technology cleverly disguised within a sneaker platform. Thomas shares the journey behind reshaping e-commerce with deep tech, pioneering embedded finance, and his broader entrepreneurial adventures.

They dive into:

  • How Thomas and his team are revolutionizing product matching — moving beyond traditional barcodes.
  • The launch of Aisle 3’s embedded finance product — creating a seamless virtual checkout connecting multiple retailers.
  • wAll3t® — a digital cashback wallet with over 23,000 product sign-ups and innovative user profiles.
  • Aisle 3’s social media growth story — 33K TikTok followers, 780 orders, and a Blue Tick Verified profile.
  • The transformation of a 16-year pub crawl tradition into a #3 Amazon best-selling book — surpassing Jamie Oliver!
  • Building a multinational corporation — expanding Aisle 3 to India and becoming CEO by 41.
  • Fundraising success — raising over $1.5 million from VCs, family offices, and top angel investors.

Tune in for an exciting deep dive into the fusion of technology, entrepreneurship, and creative execution, and get inspired by Thomas’s journey from bootstrapping to scaling globally.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

🕒 Key Talking Points

  • Revolutionizing product matching with AI and Cloud Basket® technology.
  • Launching embedded finance for seamless multi-retailer checkouts.
  • How wAll3t® powers digital cashback innovation.
  • From a viral TikTok strategy to a best-selling Amazon book.
  • Building an international startup and raising $1.5M+ in funding.
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The Innovation ConversationBy Ricardo Pascual