The Innovation Conversation

Innovation Conversation: Building a Wellness Tech Ecosystem — Vasily Alekseenko, Founder of Foogin


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In this inspiring episode of Innovation Conversation, host Ricardo Pascual sits down with Vasily Alekseenko, Founder of Foogin, the AI-powered B2B marketplace for real-time, personalized online wellness classes and webinars. Vasily’s journey from the corporate world to tech entrepreneur is a testament to resilience, innovation, and the growing importance of mental health in the workplace.

They dive into:

  • The Foogin Story — How Vasily left his corporate career to launch Foogin, providing bespoke wellness solutions for companies through AI-driven personalization.
  • Navigating a Crowded Market — The strategies Vasily used to stand out and build a trusted platform in the competitive wellness and tech space.
  • Raising Investment — The real challenges of securing funding in a tough environment and the smart moves that helped position Foogin for growth.
  • Building a Dream Team — How assembling the right people became critical to scaling the company.
  • Creating a Business Ecosystem — How Vasily, encouraged by his mentor, founded The London Startup Scene, one of the most popular monthly in-person events for founders and investors — with 600+ registrations per event and a highly engaged audience.
  • Using community building to not only foster startup growth but also fuel brand recognition and networking for Foogin.

Tune in for a front-row seat to Vasily’s incredible journey in wellness, tech, and startup community building.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

🕒 Key Talking Points

  • Launching an AI-powered B2B wellness marketplace.
  • Overcoming challenges in a crowded, competitive tech market.
  • Smart fundraising strategies and building investor trust.
  • Creating a thriving business ecosystem through The London Startup Scene.
  • Growing a brand while building a community.
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The Innovation ConversationBy Ricardo Pascual