In this episode of Innovation Conversation, host Ricardo Pascual sits down with Mia Rotim and Elisabeth Linz, Co-founders of Socialtown Marketing, to explore the unique journey of building a successful business and a lasting friendship at the same time. Their story highlights how trust, flexibility, and collaboration can spark entrepreneurial success.

They dive into:

• The journey of co-founding a business without prior personal connection and how their collaboration evolved into deep friendship.
• Navigating business challenges unique to Vienna and growing a marketing agency in a competitive environment.
• Managing international clients while balancing the nuances of the local business ecosystem.
• Adapting work styles — from masculine approaches in sales to more nuanced relationship-building strategies.
• How they transitioned from corporate roles and turned former employer relationships into their first paying clients.
• An exclusive preview of their new project to support business owners in managing day-to-day challenges and mindset hurdles.

Tune in for a candid and inspiring conversation about the power of partnership, overcoming business challenges, and thriving in entrepreneurship.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

🕒 Key Talking Points

• Building a successful co-founder relationship from scratch.
• Overcoming business setup challenges in Vienna.
• Managing international work while navigating local ecosystems.
• Shifting work attitudes to adapt to different business scenarios.
• Maintaining corporate connections and turning them into early clients.
• Exclusive insights into their next project supporting entrepreneurs.