Innovation Conversation: Integrating Web3 and Web2 in Finance — Technology, Risk, and Luck with Ross Kolodyazhnyi

In this episode of Innovation Conversation, host Ricardo Pascual sits down with Ross Kolodyazhnyi, entrepreneur and founder in the FinTech and blockchain space, to talk about building companies that bridge traditional finance and emerging technologies like Web3.

They dive into:

• How to implement new technologies that bring real value to users.
• The essential integration of Web3 and Web2 technologies in finance.
• Balancing regulation and innovation in blockchain and crypto.
• Understanding the risks and realities behind cryptocurrencies and other assets.
• The hype versus reality of crypto compared to traditional banking products.
• The formula for building successful companies — and the role of luck.
• How reading widely, from science fiction to business books, fuels imagination and growth.

Tune in for honest insights on the future of finance, entrepreneurship in tech, and actionable advice for founders navigating evolving industries.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

🕒 Chapters 00:00 — Introduction and Background 02:15 — Creating Value with New Technologies 06:01 — Explaining New Technology to Traditional Clients 08:32 — Balancing Regulations and Innovation 11:37 — The Integration of Web3 and Web2 in Finance 23:25 — Regulations and Safety in the Crypto Market 29:54 — Educating the Market on Different Cryptocurrencies 36:31 — Assessing Risks and Value in Investments 38:15 — Comparing Traditional Banking and Cryptocurrency 44:05 — The Formula for Company Success 53:08 — The Role of Luck in Success 56:03 — The Impact of Books on Personal and Professional Growth 01:05:02 — Connecting with Ross Kolodyazhnyi for Opportunities and Collaboration