In this episode of Innovation Conversation, host Ricardo Pascual sits down with Roman Zomko, founder and CEO of Impressit.io, to talk about the journey of building a tech company through times of crisis and the role of resilience in the Ukrainian startup ecosystem.

They dive into:

• How shared values and teamwork shape a strong company culture.
• The realities and challenges of starting and scaling a tech company.
• Navigating unexpected challenges like COVID-19 and the ongoing war in Ukraine.
• The resilience and innovation powering the Ukrainian startup scene.
• The launch of AssistMe AI, Impressit’s new product that automates workflows for customer support companies.

Tune in for an inspiring conversation about entrepreneurship, adaptability, and tech innovation even in the face of adversity.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

🕒 Chapters 00:00 — Introduction and Background 07:27 — Challenges of Starting a New Business 15:16 — Impact of COVID-19 and the War in Ukraine 37:18 — The Ukrainian Startup Ecosystem and the Future