In this episode of Innovation Conversation, host Ricardo Pascual sits down with Bradley Hornby, Co-Founder of Homebound, the company reimagining furniture rental with sustainability, flexibility, and modern living in mind. Homebound is transforming how people furnish their homes by offering a solution tailored for today’s mobile lifestyle.

They dive into:

• Fixing a Broken System — How Bradley and his co-founder, after meeting at a London startup, set out to solve the hassles renters face when moving furniture.
• Innovative Solutions — Identifying a gap in the furniture rental market and creating a more aspirational, flexible offering for modern consumers.
• Bootstrapping to Success — How Homebound grew without external funding and the journey toward their first major investment round.
• Sustainability and Expansion — Homebound’s future plans to broaden its impact and deepen its commitment to sustainability in the furniture industry.
• Real-world lessons in scaling a bootstrapped startup and staying true to mission-driven innovation.

Tune in for a fresh look at how innovation can transform traditional industries and foster a greener, more flexible future for consumers.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

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🕒 Key Talking Points

• How Homebound is redefining furniture rental for modern living.
• Bootstrapping a startup while preparing for major investment.
• The importance of sustainability in consumer industries.
• Addressing real-world renter challenges with flexible solutions.
• Visionary leadership in rethinking traditional business models.