The Innovation Conversation

Innovation Conversation: Transforming Media Outreach with Tom Laurence, Founder of MyPR


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In this episode of Innovation Conversation, host Ricardo Pascual sits down with Tom Laurence, Founder of MyPR, the platform revolutionizing how businesses engage with journalists. MyPR combines cutting-edge technology with a deep understanding of PR dynamics to empower brands to optimize their media outreach and amplify their visibility.

They dive into:

  • Introduction to MyPR — Tom shares the vision behind MyPR and how it's equipping businesses with smarter tools to build meaningful journalist relationships and achieve better PR outcomes.
  • The Power of Data — Learn how MyPR leverages data analytics to decode media landscapes, journalist preferences, and trending topics, helping businesses tailor their PR strategies for higher engagement.
  • Building Relationships — Discover how MyPR facilitates personalized, authentic outreach by matching businesses with the right media contacts, increasing the chances of securing meaningful coverage.
  • Time and Cost Efficiency — Tom explains how MyPR’s automation features streamline tasks like media list building, press release distribution, and follow-ups, saving time and cutting traditional PR costs.
  • Success Stories — Hear real-world examples of how companies of all sizes have elevated their media strategies and maximized exposure by leveraging MyPR’s platform.

Tune in to learn how innovation in PR tech is changing the game for businesses looking to build stronger media relationships and gain a competitive edge.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

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The Innovation ConversationBy Ricardo Pascual