Meltzer Media Productions
Today, Meltzer Media Productions is a fully integrated multi-media marketing company located in downtown Manhattan. MMP licenses, develops, manufactures, distributes, produces, advertises and finances (on case by case by basis) Turnkey DRTV campaigns in the U.S. and in 95 countries around the world. MMP has Sales Representation (Independent Rep groups) for 55,000 Retail Stores, 300 Catalogs; all 3 home shopping channels (QVC, HSN and SHOPNBC), radio, insert mail and print media. Meltzer Media Productions continues to produce winning campaigns today such as the Sit ‘n Cycle (Gold Medal Skater Dorothy Hamill is the spokesperson), DuPont Scratch Repair Stick, JCORE 20-minute workout system amongst many others in our pipeline.
Meet Jeff Meltzer
For over 25 years, the name Jeff Meltzer has been synonymous with the highest standard of excellence and professionalism in broadcast & non-broadcast television. Renown in the industry as a talented TV Director, Producer, and Editor, his production and post-production credits include countless television series and programs. Jeff’s range of expertise covers commercials, movie trailers, television shows and promos, music videos, corporate films, but he is knows the world over as one of the creators of the Infomercial.
As one of the acknowledged creators of the modern day infomercial, Jeff has seen the entire evolution of the DRTV genre unfold before him. He is recognized as one of the leading DR Producer/Directors/ Marketers in the nation. His company, Meltzer Media Productions, has generated over 1 Billion Dollars in direct to consumer sales. He also has extensive product marketing, financial and media expertise.
Jeff Meltzer Films was established in 1985, and was based out of a newly formed aggressive film-editing consortium. His clientele grew to include such national accounts as Panasonic, Hasbro, Avis and Anheuser-Busch for agencies like Grey Advertising, Young & Rubicam, J. Walter Thompson, and Ogilvy & Mather. It was at this time that Jeff became involved with one of the first direct-response 30-minute programs: Infomercials. Out of this effort came the first skin care infomercial, “Love Your Skin with Linda Chae.” It eventually grossed over 100 million dollars in sales and allowed the start up marketing company, Synchronal, to become the granddaddy of all direct response companies in the world at that time.
Brainstorming with other industry pioneers, he began creating another new format: Short Form Direct Response TV commercials. Jeff found immediate success with several campaigns for Sports Illustrated. He then went on to create the ultra successful S.I. subscription campaigns still running today. Since then, Meltzer Media Productions has produced over 2000 DRTV and radio campaigns. These campaigns span every product category and all price ranges.
Jeff has held every major position (except Chairman) within the Electronic Retailing Association (the leading DRTV association in the world that governs over 350 billion dollars in infomercial TV and Web sales) including being a member of the Board of Directors and Executive Committee, Chairman of the TV and PR Councils and was the recipient of the Volunteer of the Year Award in addition to being an adviser and speaker for the Electronic Self Regulatory Board (ERSP) that’s the watch dog for the Federal Communications Commission, FDA and FTC. He has been featured in the hour long CNBC Documentary, “As Seen on TV”, has been regularly seen and quoted on TV, Radio and in print as an industry commentary expert. Jeff also serves as a consultant for one of the world’s largest Consulting Agencies, is a regular on the Industry lecture circuit and speaks to students at every level about Direct to Consumer Advertising.
Ideas Space Time Inc.
Now based in Florida, after being founded in 1994 and doing business in New York, Ideas Space Time Inc. is a company that invents, distributes and markets their own innovative products. They add quality, value and problem-solving enhancements to the lives of consumers, and will be an excellent addition to the product offerings of quality retailers and distributors. Their products offer attributes ranging from non-drug pain relief to being “green/non-toxic”, and are automatic, affordable, re-usable, lightweight, portable, and solve a potpourri of everyday personal well-being and household-cleanliness issues.
Their numerous years of experience in advertising, marketing, intellectual property, public relations and inventing, gives the company a distinctive perspective in bringing unique, quality, problem-solving products to the marketplace.
The three products SKUs have UPC codes. They have also invented two NEW products available for licencing. They have product liability insurance in place and are fully EDI capable.
Pail Refresher
The Pail Refresher is a uniquely designed and patented automatic, non-toxic deodorizer. It is utilized in diaper and garbage pails. Its motion activated technology lets it automatically release a fresh smelling spray upon any movement of the pail, door or cover. It does have a timing device. Its battery operated, washable, refillable (we sell a 3 pak set of cartridge refills) and simple to use. To install, it comes with a hook or use the included super grip strips. Lasts long too!
-Its Non-Toxic and healthy, won't harm people or pets!
-It Automatic and saves time, no having to look for the spray can/or deodorizing powder...or even hold one.
-It's new, affordable, ecologically responsible and innovative...Nothing like it on the market!
-Fits in the top selling diaper pails and most garbage pails too.
Squeeze Reliever
The Squeeze Reliever, is a patent- pending unique, Multi-Functional massager. It has facing "compression therapy" air pillows that expand and contract to provide a squeezing motion that is similar to a squeezing hand. It has adjustable pressure, speed and height to customize to then user's exact needs. It also includes a vibration feature for further comfort.
It's open design allows it to provide temporary, drug-free, pain relief for arthritic hands and feet, bunions, carpal tunnel syndrome, Fibromyalgia symptoms, Autism symptoms (Autistic kids have used it), hand pain due to chemotherapy, soreness of the feet, ankles, hands and wrists, and even tennis elbow. The Squeeze Reliever is affordable, lightweight, portable and fits into all carry-on luggage. No other massager does all of that. "Just squeeze it and relieve it!"
Meet Julie Fehring (in her own words)
I received a BS Communications degree from Emerson College in Boston. I majored in PR/Advertising and minored in Broadcast media. I worked at Lou Hammond & Associates public relations firm in NYC. After that position, I worked with my husband at our ad agency in various roles.
Now I am president of Ideas Space Time, with a business platform of inventing, marketing and distributing innovative products.
My husband Robert and I work as a team. We invent together and help each other form ideas so they morph into products. He originally came up with the idea for the Squeeze Reliever due to his painful bunions. He also was annoyed with garbage pail odors and invented the Pail Refresher. He also was tired of cleaning the undercarriage of salt water from driving near the ocean, so he developed the Auto Bottom Blaster.
I came up with the concept for the Litter Refresher, due to litter box odors that were annoying.
Back in 1982 while in college, I came up with the idea of the neck pillow for traveling, but at the time I didn't know what to do with my idea. Sorry I didn't...that would have been a money maker!
DEZ Housewares Inc.
DEZ Housewares Inc. is a company started by the husband and wife team Bill and Brenda Byrne. The company's primary focus will be to develop and market the new patent pending product, Dough EZ.
This precision dough rolling system is a simple to use pastry mat kit that enables bakers of all skill levels to roll out dough to the perfect thickness while reducing or eliminating the floury mess from the rolling process.
The product launched on 2/3/15.
In a little over two weeks and with very little advertising, we have grossed over $20,000 in sales and are now selling and shipping Dough EZ® to over 14 different countries, worldwide.
Dough EZ® can be purchased for retail price of $39.99 through www.dough-ez.com
Use Promo Code: "inventiondivas" receive a savings of $10.00 off your purchase. Good for month of March 2015.
Meet Brenda Byrne (in her own words)
My husband and I previously worked in a service industry where personal attention to customers were in the forefront. With that being said, I would often send fresh baked cookies to customers as a way of thanking them for their business. Hand decorating cookies is one of my favorite hobbies. I loved to bake, but it was time consuming and messy. I wanted a faster, easier and cleaner way to prepare my favorite recipes. The idea evolved out of necessity. I would often use techniques of rolling my dough between two sheets of wax-paper or parchment and use rolling pin rings to get a perfect thickness to achieve evenly baked outcomes. These methods were less then desirable as they still used flour and clean up was still an issue. I tested and modified the materials I was using and came up with Dough EZ. I found that the design and method could be used while rolling out other dough recipes, such as pizza, pie crusts, and fondant for cakes. We now have a patent pending design and method for Dough EZ, the precision dough rolling system.
I have been a avid baker since my youth. As a teen, I started my own home based business,selling confectionary novelties to local mom and pop stores, worked, managed a bakery while in high school, and also owned my own pie company back in the 80's. My love for baking and determination to make it easier and faster to engage in my favorite hobby has led to the development of Dough EZ. I've also worked in the corporate world, where my husband and I owned and managed successful business' that focused on customer service. We are eager to go forward to build a new company and brand.
