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Innovation in marketing is crucial to be competitive — Dr Nadia Lonsdale — Just Send It To Marketing
ON THIS EPISODEWe talk with Dr. Nadia Lonsdale, principal lecturer for sustainable marketing at the University of Brighton.Nadia talks about the importance of sustainable marketing and the role of innovation in consumer goods. She explains how consumer expectations are evolving, particularly regarding pricing and transparency in sustainability efforts.Find out more about Nadia:https://www.linkedin.com/in/dr-nadia-lonsdale-57872779/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-
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By Andre de Almeida, Prachi MaratheON THIS EPISODEWe talk with Dr. Nadia Lonsdale, principal lecturer for sustainable marketing at the University of Brighton.Nadia talks about the importance of sustainable marketing and the role of innovation in consumer goods. She explains how consumer expectations are evolving, particularly regarding pricing and transparency in sustainability efforts.Find out more about Nadia:https://www.linkedin.com/in/dr-nadia-lonsdale-57872779/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-