ON THIS EPISODEWe talk with Dr. Francesca Farache, Principal Lecturer in Marketingat the University of Brighton.Dr Francisca talks about the evolution and significance of Corporate Social Responsibility (CSR) in marketing. The growing awareness among consumers regarding CSR and the need for companies, both large and small, to engage in responsible practices.Find more about Dr Francisca:https://www.linkedin.com/in/franciscafarache/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-🔴 ⚫ 🔴

Just Send It To Marketing is a podcast from marketing people to people. If you work in marketing or work on your marketing, this may be for you.

It is hosted by me and Prachi Marathe. We post new episodes every two weeks on Tuesdays.

#corporatesocialresponsibility #CSR #consumerbehaviour #smallbusiness #esponsiblemarketing #aimarketing

ON THIS EPISODEWe talk with Kiran Marathe, founder of Advest, a growth-driven marketing agency.Kiran talks about the importance of understanding client needs and testing new platforms. He explains how data analysis is key to understanding ad performance.Find more about Kiran:https://www.linkedin.com/in/kiran-marathe/https://www.advest.agency/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-

ON THIS EPISODEWe talk with Daryl Charman, copywriter & founder of The Content Chef, an award-winning UK digital content marketing agency.

Daryl talks about the importance of storytelling for B2B and the need for quality content over quantity, particularly in social media. He also gives insights on how small businesses can effectively craft their brand stories.

Find more about Daryl:

https://www.linkedin.com/in/darylcharman/

https://www.contentchef.co.uk/

Want to know more about the hosts?

Andre de Almeida, Marketing consultant:

https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalm

Prachi Marathe, Luxury consultant:

https://www.linkedin.com/in/prachi-marathe-

ON THIS EPISODEWe talk with Derek Kent, SEO Director at iNet Media, Calgary’s award winning SEO agency.Derek talks about how SEO should be treated as the heart of your marketing strategy, the opportunities with AI search ranking and the significance of writing for people rather than algorithms.Find out more about Derek:https://www.linkedin.com/in/derek-kent-seo/Find out more about iNet Media:https://inet-media.ca/https://www.instagram.com/inetmediayyc/https://www.linkedin.com/company/inet-media-ltd./Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-

ON THIS EPISODE

We talk with Dr. Rodrigo Lucena, senior lecturer in marketing & course leader for the master's degree at the University of Brighton.

Rodrigo talks about the dynamic nature of consumer behaviour, the evolution of digital marketing and the psychological factors influencing purchase decisions. We also discuss seasonal shopping and post-purchase engagement.

Find more about Rodrigo:https://www.linkedin.com/in/dr-rodrigo-lucena-41973113/

Want to know more about the hosts?

Andre de Almeida, Marketing consultant:

https://www.andrealmeida.co.uk

https://www.linkedin.com/in/andredalm

Prachi Marathe, Luxury consultant:

https://www.linkedin.com/in/prachi-marathe-

ON THIS EPISODEWe talk with Mihir Mayani, Luxury retail expert & Balenciaga store manager.Mihir talks about the importance of service in luxury retail, the behaviour of VIP clients and the role of building rapport in retail. Find more about Mihir:https://www.linkedin.com/in/mihir-mayani-798457a/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-

ON THIS EPISODEWe talk with Dr. Nadia Lonsdale, principal lecturer for sustainable marketing at the University of Brighton.Nadia talks about the importance of sustainable marketing and the role of innovation in consumer goods. She explains how consumer expectations are evolving, particularly regarding pricing and transparency in sustainability efforts.Find out more about Nadia:https://www.linkedin.com/in/dr-nadia-lonsdale-57872779/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-

ON THIS EPISODEWe talked with Neena Malhotra, a luxury expert & educationist.Neena talks about how luxury brands focus on creating a dream and an emotional connection with consumers and the evolution of luxury marketing, the shift from materialism to experiential and digital luxury.Find out more about Neena:

https://www.linkedin.com/in/neena-maini-malhotra-092b4535/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.linkedin.com/in/andredalm/Prachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-/

ON THIS EPISODEWe talk with Angela Lyons, graphic designer and founder of Lyons Creative.Angela talks about the importance of choosing the right colours and fonts for your brand, the psychology behind it and shares three ways she would start a career in the industry in 2025. Find more about Angela:https://www.lyonscreative.co.uk/https://www.linkedin.com/in/angelalyons1/https://www.instagram.com/ange_lyons/Want to know more about the hosts?Andre de Almeida, Marketing consultant:https://www.andrealmeida.co.ukhttps://www.linkedin.com/in/andredalmPrachi Marathe, Luxury consultant:https://www.linkedin.com/in/prachi-marathe-

ON THIS EPISODE