In this webinar, Grainne Dilleen, PhD student and Communications and Dissemination Manager of DEMETER, presents her research to date. Funded by the DEMETER project, Grainne is undertaking a PhD to determine the farmer's decision-making process when adopting smart farming technologies (SFT). These technologies have been identified as a means of increasing agricultural sustainability. However, the SFT adoption rate on EU farms is lower than other markets. In her presentation, Grainne outlines the main internal and external factors which impact farmers' adoption of such SFT.