The THOMcast

"Innovation is key", let's get concrete: the case of the metaverse

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Innovation is what keeps your business relevant. But how do you keep innovating? Should you follow all marketing trends? Or how do you pick the right one? Let's dive into this "innovation" topic with another buzzwordy one: the metaverse, the use case for this episode. With Stefanie Daems, senior consultant at The House of Marketing.

RESOURCES 🧩

  • 🎓 Webinar "How to create value in the metaverse"
  • 🗺 Download our Value Proposition Canvas
  • 🚀 Let's develop your innovation track
  • All related resources

    • FAST FORWARD ⏩

    What are we talking about?

    (01:59) - What is the "metaverse"
    (04:10) - The related "NFT", "Blockchain" and "Web3" topics
    (05:40) - Clarifying before moving forward

    What should you do about it?

    (08:07) - Handling a hype: the 70-20-10 framework
    (09:25) - Deciding on getting into the metaverse
    (10:22) - Some use cases
    (12:18) - The key remains the same: strategy, goals and customer experience
    (16:27) - Let's talk sustainability, scams, no-revolution

    So, concretely?

    (22:10) - Outside of the metaverse, what innovation and trends should look at?
    (23:26) - Tasting, understanding and keep your whole strategy in mind

    RELATED EP'S 🎧

    • E03 on Business Design Thinking
    • E12 on Digital Transformation
    • E15 on Digital Strategy

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        The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

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