Let's Talk Sales

Innovation Storytelling with Susan Lindner

Listen Later

Happy Monday, Let's Talk Sales listeners! This week's guest is Susan Lindner.

Susan is the founder and CEO of Emerging Media, Inc., an award-winning innovation communications consultancy. A prolific speaker, trainer, coach, and consultant, she also serves as a mentor at multiple accelerators, and is a contributor to the New York Business Journal Leadership Trust. 

Susan is based in New York City. I hope you enjoy our conversation!

Discussion with Susan Lindner

In this episode, we talk about:

  • The concept of “Innovation Storytelling”
  • The importance of empathy and active listening in storytelling for sales
  • How to find the shared history, core values, or shared purpose with others
  • How to better reach your customers with better communication and messaging
  • How to make an impact with your innovation
  • Finding commonalities in history, religion, marketing, and sales

    • …And more!

    Featured on this episode:
    • Susan Lindner on LinkedIn
    • Elizabeth Frederick on LinkedIn
    • Susan's Resource Recommendations:
      • Check out Susan's Website & Podcast
      • Once Upon An Innovation by Jean Storlie
      • The work of Park Howell: The Business of Story
      • CFS Resource Recommendations:
        • Check out our original eBook on Driving Innovation: How to Foster a Culture of Innovation Within Your Team!
        • Subscribe to our blog!
        • Follow us on Twitter! @CFSPlayBook
          • CFS Video Library
          Sales tips and tools from CFS experts
          Watch Now
          Listen & Subscribe to Let's Talk Sales

          There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

          If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

          Thank you for listening to Let's Talk Sales! We appreciate your patronage!

          The post Innovation Storytelling with Susan Lindner appeared first on Criteria For Success.

          ...more
          View all episodesView all episodes
          Download on the App Store
          Let's Talk SalesBy Criteria for Success
          • 5
          • 5
          • 5
          • 5
          • 5

          5

          19 ratings