Ana Ammann, a storyteller with SAP Customer Marketing, interviews Diarmuid Byrne, Managing Director of EquiRatings Limited, a global equestrian technology company that provides data-driven solutions for Olympic teams, governing bodies, and equestrian fans. A winner of the 2021 SAP Innovation Awards in the Partner Paragon category, EquiRatings used SAP Analytics Cloud to deliver the first ever simulated competitions in Olympic equestrian sports. In addition to the live simulations, a fan experience app, built on SAP Integration Suite with Qualtrics integrations, allowed major brands and events to interact with the global equestrian fanbase directly – a historic first for equine sports.