Innovation Talks

Huub Rutten is one of the founding members of Sopheon and is currently its Vice President of Product Research and Design. He has over 20 years of experience working in the linguistics and language management sector. Before joining Sopheon, Huub taught linguistics and communication at several higher education institutes. He is currently concerned [...]

The post Digital Twin with Huub Rutten (https://www.sopheon.com/podcasts-audio/digital-twin-with-huub-rutten/) appeared first on Sopheon (https://www.sopheon.com) .

Innovation is more than just bringing in the latest tools and technology to keep your product and service relevant. Before making sure your offering to the market is up to date, you must first understand your market, the industry’s needs, and which features to add or what upgrade to make. To properly understand what it means to innovate, you must define your product’s six W’s.

 

In this episode, I explain the six W’s in innovation. I describe the importance of knowing your consumers. I discuss why having too many features can be detrimental to innovation. I share the value of asking “why” before implementing any additions or changes to your product. I also share various examples of each “W” and how you can apply them to your organization.

 

"You should know your customers better than they know themselves." - Paul Heller

 

This week:

 

●     What the six W's are regarding product innovation

●     Determining the "who" of innovation and the people behind it

●     Knowing where to market your product or where to innovate

●     Launching your product in the right time

●     Why your product shouldn't have too many features

●     Understanding the reasons to start with "why"

 

Resources Mentioned:

 

●     Simon Sinek - Start With Why (https://youtu.be/u4ZoJKF_VuA)

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 

Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)

 

Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners, like you.

 

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

Huub Rutten is the Co-Founder and VP of Research at Sopheon. Before founding the software company, Huub spent over 15 years teaching linguistic disciplines and communication skills. He would then be a strategic development consultant and business processes engineer in several studies. Huub’s focus for the last two decades has been on innovation [...]

The post Financial implications behind product refactoring (https://www.sopheon.com/podcasts-audio/financial-implications-behind-product-refactoring/) appeared first on Sopheon (https://www.sopheon.com) .

Paul O'Connor is the Founder of The Adept Group, a consulting firm that provides product development, product line strategy, and product management services to clients worldwide. Paul has extensive knowledge of relational database management and working with SQL Server. He is the author of The Profound Impact of Product Line Strategy: Your Guide [...]

The post Corporate innovation productivity (https://www.sopheon.com/podcasts-audio/corporate-innovation-productivity/) appeared first on Sopheon (https://www.sopheon.com) .

Paul O’Connor is the Founder of The Adept Group, a consulting firm that provides product development, product line strategy, and product management services to clients worldwide. Paul has extensive kn

HC Eppich is the Business Development Director at Sopheon, an innovations solutions company that works with clients to provide customized innovation performance tools and expertise. As Business Development Director, HC specializes in competitive strategies, business improvement opportunities, and diverse DACH market experience. HC also obtained certificates from the MEDDIC Academy and LinkedIn’s Unconscious Bias course.

 

HC joins me today to discuss Excel and homegrown systems and the best time to move away from them. He explains the challenges of scaling with a focus on legacy systems. He describes the problems involved in going for a checklist business model. He deliberates over the right mindset regarding methods and other tools. HC also shares what you can learn throughout the course of a new project, especially when it fails.

 

"If you want to rig up a playbook or an innovation system, you need many ingredients." - HC Eppich

 

This week on Innovation Talks:

 

●     Why Excel is the number one tool for management

●     The drawbacks of relying on checklists for your business goals

●     What paralyzes the development of new projects

●     When to stop using Excel for your business

●     The difficulty of changing templates in a large company

●     HC's opinions on homegrown systems used for innovation

●     The mindset innovators need to have regarding the system their company starts with

●     HC's advice regarding migrating toward a better system

 

Resources Mentioned:

 

●     Lotus Notes (https://www.ibm.com/docs/en/notes/8.5.3?topic=help-welcome-lotus-notes)

 

Connect with HC Eppich:

 

●     Sopheon (https://www.sopheon.com/)

●     HC Eppich on LinkedIn (https://www.linkedin.com/in/hceppich/?originalSubdomain=de)

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 

Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)

 

Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners like you.

 

For additional information on new product development or corporate innovation, sign up for Sopheon’s monthly newsletter, where we share news and industry best practices! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

Cris Beswick is the Co-founder of Outcome, a consulting business that offers innovative strategies to its clients. He is the author of the book, Building A Culture Of Innovation, where he teaches leaders to embed a culture of innovation in their organizations. The book includes a blend of personal stories, experiences, and case [...]

The post Building a culture of innovation with Cris Beswick part two (https://www.sopheon.com/podcasts-audio/building-a-culture-of-innovation-with-cris-beswick-part-two/) appeared first on Sopheon (https://www.sopheon.com) .

Cris Beswick is an accomplished speaker and adviser, as well as the Co-founder of Outcome, an innovation consultation business that offers a variety of strategies that innovate not just systems and pr

Innovation is what every company aims to practice to keep up with the fast pace the pandemic set over the last two years. While having an innovation program set up is a standard business strategy, man

Dan Toma is an author and innovations expert as well as the Co-founder of Outcome, an innovation consultancy focused on supercharging leadership and corporate innovation performance. He wrote The Corp