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Steve Johnson is a speaker and product coach consulting on modern methods that move ideas to market. He is the author of Turn Ideas Into Product and has served as an advisor and executive for technical organizations and industry associates. He is a former instructor and vice president at Pragmatic Marketing and a co-creator of QuartzOpen Framework. He is also a founding partner of the Product Growth Leaders community. Steve has a Bachelor of Science in Marketing and Computer Science from Hallam College of Business at the University of Tennessee.
Steve joins me today to discuss the process of product management. He shares why leaders need to understand the differences between the roles of product managers and product owners. Steve shares his definition of product management and discusses the importance of a systematic approach. He reveals where companies should begin with their product process and why it is imperative to start with personas. He shares how to problem solve using design, as well as the issues businesses experience when product managers play the role of designer or developer.
“The goal of design is not beauty, but when you are done with the design, if it’s not beautiful, you have made a mistake.” - Steve Johnson
This week on Innovation Talks:
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This Podcast is brought to you by Sopheon
Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
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For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.
Noel Sobelman is the Principal at Change Logic, where he works with corporate leadership to accelerate new growth business and core business vitality. Noel has led venture programs that received national accolades, including PR Week’s Best High Tech Consumer Launch, PC Magazine’s Editors’ Choice, USA Today/Rochester Institute of Technology’s Quality Cup, and CNET’s Best of CES awards. With a career spanning 25 years, Noel was the Managing Director at Kalypso, Segment Director at Kyocera Wireless Corporation, and Director of Worldwide Marketing and Business Development at Mobility Electronics. Noel has a Master of Business Administration degree in Innovation and Technology Management from the University of Virginia Darden School of Business and a Bachelor of Science degree in Mechanical Engineering from Arizona University.
Noel joins me today to discuss ambidexterity: the concept of having to simultaneously manage your core business and your exploratory business. He outlines how leadership should tackle processes and resource balancing for short and long-term opportunities with low and high risk. He reveals why it is vital to create new behaviors and a pull for change from the top-down and the bottom-up. Noel also shares why PPM systems are necessary enablers for allowing ambidexterity and facilitating future growth.
"The companies that can figure this out and effectively manage both sides of this equation without trading off for the other are going to set themselves up for success in the future." - Noel Sobelman
This week on Innovation Talks:
Resources Mentioned:
Connect with Noel Sobelman:
This Podcast is brought to you by Sopheon
Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart
Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.
For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.
Mike Bauer is Sopheon’s Chief Product Officer, responsible for Sopheon’s product vision and roadmap, overseeing product marketing, user experience, and product management. He has more than 30 years of experience building and leading cross-functional teams and organizations to bring new products and companies to market. He has worked across industries focusing on enterprise software, data communications, connected products/IoT, sensor analytics, marketing automation, Big Data, IT, and embedded systems. He has a Bachelor of Science in Electrical Engineering degree from Ohio State University and a Master of Business Administration degree from Harvard Business School.
Mike joins me today to discuss Enterprise Innovation Management(EIM) and Project Portfolio Management (PPM). He shares insights from relearning product innovation and lifecycle management, including core roles that exist regardless of the product. Mike explores aspirational roles and decision-making across portfolio, project, product, strategy, and ideation. He defines EIM and PPM, revealing their differences and similarities. Mike also offers career advice for people looking to enter product management and highlights where he thinks the professionals will be in five years.
“The notion of product management is becoming a much more specific term.” - Mike Bauer
This week on Innovation Talks:
Resources Mentioned:
Connect with Mike Bauer:
This Podcast is brought to you by Sopheon
Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart
Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.
For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.
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