Innovation Talks

Colonel Eddie Corrigan is the Assistant Head of the UK Ministry of Defense's division of Concepts, Strategy, Force Development, Doctrine, and Lessons Defense Logistics. With over 33 years of tactical, operational, and strategic experience across a number of logistics and supply chain activities in the defense and global context, he has delivered logistics effects and outputs – including supply, distribution, movements, information services, and infrastructure – around the world. From 2007 to 2010, Eddie served in the Royal Logistics Corps, where he was responsible for supplying and distributing all supplies to a military force of over 10,000 people, as well as commanding a regiment of 600 people.

 

Eddie joins me today to discuss the connection between innovation and defense for national security and military defenses. We discuss how he began working in innovation management and the challenges associated with creating, developing, and distributing new technologies. We discuss the impact of the Russia/Ukraine conflict on innovation. We discuss the relationship between corporate industries and the military, how it has shifted over the years, and how these collaborative efforts have benefited civilians and the military. We discuss cyber-security, the challenges associated with defending against cyber threats, and the solutions currently available to help defend against cyber attacks. We also discuss the benefits of converting AI capabilities into defense assets and how startup corporations can begin collaborating with the military on creating new, innovative defense technologies.

 

“Industry does lead the way – but we are following quite closely.” - Colonel Eddie Corrigan

 

This week on Innovation Talks:

 

●     How Eddie initially got involved in innovation management

●     The challenges associated with creating innovative technology

●     The ecosystem of using innovative ideas in national defense

●     How the Russia/Ukraine conflict is impacting the world of innovation

●     Collaboration efforts between national military defenses and corporate industries

●     Eddie’s advice to startup corporations on collaborating with the military on new, innovative technologies

●     Defending against cyber attacks and cyber-security issues

●     Converting AI capabilities into beneficial military and defense assets

●     The innovation and technology challenges Russia is currently facing in its conflict with Ukraine

 

Connect with Colonel Eddie Corrigan:

 

●     Colonel Eddie Corrigan on LinkedIn (https://www.linkedin.com/in/eddie-corrigan-90582b6/?originalSubdomain=uk)

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 

Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)

 

Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners like you.

 

For additional information about new product development or corporate innovation, sign up for Sopheon’s monthly newsletter, where we share news and industry best practices! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

Tami Reiss is a Product Leader Coach that guides product managers toward the success they deserve. For over 15 years, Tami has empowered product leaders and teams to advance toward their goals by focusing on their strengths. She has worked with many B2B Saas organizations and consulted with multiple companies, including JPMorgan, Aetna, Humana, and GTreasury. Tami is also a guest instructor for the Agile module in Kellogg’s online Product Management Bootcamp and the Technical Fundamentals for Product Institute. She encourages organizations to find their own style, methods, and practices to implement. She holds a Bachelor’s degree in Physiology from the University of California - Los Angeles and a Masters's degree in Management from the University of Florida - Warrington College of Business.

 

Tami joins me today to discuss the role of a product leader coach and how they help product managers advance in their careers. We discuss the difference between Discovery Coaches, Transformation Coaches, and Executive Coaches for product leaders and the top three questions every product leader needs to ask themselves. We discuss strategies that product leaders can use to collect data to determine where they can make personal and professional improvements in their organizations. We discuss the importance of conducting a calendar audit and the value of being open to other people’s feedback when deciding your next career steps. We also discuss why product leaders must get comfortable with change, and Tami’s soon-to-be-released children’s book titled What do Product Managers Do?

 

“Too often, we get so focused on our next task and our to-do list without taking a moment to reflect and say: ‘Are all of these things on my to-do list in-line with where I want to go?’” - Tami Reiss

 

This week on Innovation Talks:

 

●     The role of a product leader coach

●     The difference between Discovery Coaches, Transformation Coaches, and Executive Coaches

●     The top three questions product leaders need to answer

●     Collecting data to determine where to make improvements

●     Understanding what an NPS Score is and how leaders, teams, and organizations use them to improve products, services, and team performances

●     Conducting a calendar audit

●     The importance of considering other people’s advice and feedback

●     Getting comfortable with a changing environment

●     A sneak peek into Tami’s soon-to-be-released children’s book

 

Connect with Tami Reiss:

 

●     Product Leader Coach (https://productleadercoach.com/)

●     Book: What do Product Managers Do? (https://productleadercoach.com/book-waitlist)

●     Product Leader Coach on LinkedIn (https://www.linkedin.com/company/product-leader-coach/)

●     Tami Reiss on LinkedIn (https://www.linkedin.com/in/tamireiss/)

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 

Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)

 

Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners like you.

 

For additional information about new product development or corporate innovation, sign up for Sopheon’s monthly newsletter, where we share news and industry best practices!

Amy Cannon is the Executive Director, Co-Founder, and Green Chemistry Education Advocate at Beyond Benign, a company, that provides educators with tools, training, and support. Amy also has experience as a research scientist, consultant, analytical scientist, professor, and non-profit organization leader. She has the world’s first Ph.D. In Green Chemistry from the University of Massachusetts Boston and a Bachelor of Arts in Chemistry from Saint Anselm College.

 

Amy joins me today to discuss sustainable innovation through green chemistry. She shares why green chemistry is essential as well as how she sees a rising demand from industry and consumers. Amy highlights the principles of green chemistry, the central role of chemists in solving significant challenges, and the process considerations such as waste and energy consumption. She dissects the need to build green chemistry into the educational systems for chemists, biologists, and scientists and the essential role of peer-to-peer communities and social networks in supporting change.

 

“In my mind, all of a sudden, chemistry was now the solution; it wasn’t the problem.” - Amy Cannon

 

This week on Innovation Talks:

 

●     The importance of green chemistry and its increasing demand from consumers

●     The twelve principles of green chemistry and how chemists can reduce waste and hazards while addressing issues such as global warming

●     Looking beyond the chemical and considering the process

●     The importance of building green chemistry into the educational systems of future scientists

●     Green chemistry training for K-12 and current industry professionals

●     The essential role of social networks and peer-to-peer support in implementing change

●     The open-access and free-of-charge resources and materials available for educators at Beyond Benign

 

Resources Mentioned:

 

●     Consumer Goods Trends: Environmental Sustainability (https://www.gartner.com/en/documents/4004314-consumer-goods-trends-environmental-sustainability)

●     Green Chemistry Commitment (https://www.beyondbenign.org/wordpress/higher-ed)

●     Take Action for the Sustainable Development Goals (https://www.un.org/sustainabledevelopment/sustainable-development-goals/)

●     UNEP (https://www.unep.org)

●     Podcast: Innovation Centers: Merging Corporate and Higher Ed Needs (https://www.sopheon.com/podcasts-audio/innovation-centers-merging-corporate-and-higher-ed-needs/)

 

Connect with Amy Cannon:

 

●     Beyond Benign (https://www.beyondbenign.org)

●     Beyond Benign on Facebook (https://www.facebook.com/beyondbenign/)

●     Beyond Benign on Twitter (https://twitter.com/beyondbenign)

●     Beyond Benign on Instagram (https://www.instagram.com/beyondbenign/?hl=en)

●     Amy Cannon on LinkedIn (https://www.linkedin.com/in/amycannonbeyondbenign/)

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 

Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)

 

Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners like you.

 

For additional information about new product development or corporate innovation, sign up for Sopheon’s monthly newsletter, whe

Have you ever been in a meeting, and the conversation jumps around? One minute you might be talking about an idea, and then all of a sudden, someone is expressing their feelings about the idea, and the idea is almost killed before you bring out the facts about it. Or, someone brings up another idea, and you jump over to it. You may end up leaving the meeting feeling like some great topics were brought up, but they were not adequately discussed, and the meeting drifted on, and never got back to them.

 

If this sounds familiar, then you may want to try the Six Thinking Hats Method.

 

In today’s episode, I share the concept of the Six Thinking Hats methodology and how it can be implemented in modern meetings. I share how you can make thinking more of a process and a way of executing a way of being. I reveal the thinking hat colors, what they represent, and how they bring fairness, balance, and equal contribution into meetings, creating better outcomes. I share two examples of how the methodology can bring structure to meetings and ideation sessions. I also share how we successfully used the Six Thinking Hats methodology at Sopheon and how it has benefited our cross-functional and divisional alignment.

 

“If you have a meeting with a group of people and you put them into different modes of thinking, it allows you to focus.” - Paul Heller

 

This week on Innovation Talks:

 

●     The thinking hats' colors and the modes of thinking they represent

●     How to use the thinking hat colors to focus on a mode of thinking and bring structure, fairness, and balance to a meeting

●     An example of how the Six Thinking Hats methodology can be used to ensure all members contribute

●     How to create a safe place for expressing fears, worries, and concerns

●     How to create cross-functional alignment and team working across divisions

●     How to leverage the thinking hats for innovation

 

Resources Mentioned:

 

●     Book: Six Thinking Hats by Edward de Bono (https://www.amazon.com/Six-Thinking-Hats-Edward-Bono/dp/0316178314)

 

 

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 

Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)

 

Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners like you.

 

For additional information about new product development or corporate innovation, sign up for Sopheon’s newsletter, where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

John Mansour is a Product Management and Product Marketing Trainer, Coach, and Thought Leader. He is the Founder and Managing Partner at Proficientz. He has more than 25 years of practical experience in marketing communications, sales, and technology product management, working in start-ups to Fortune 1000 companies. He has held senior management roles in healthcare, software, retail, hospitality, and distribution companies. John was the Chairman of the Technology Association of Georgia’s Product Management Society from 2006 to 2010. He has a Bachelor of Science degree in Operations Management from The Ohio State University.

 

John joins me today to share how innovation is a result, not a process. He reveals how his company helps technology companies focus on customer outcomes through product management and marketing. John highlights why investing time to understand your customers, as well as your products, is preferable over simply running a process to find innovation. He shares how the shift from Waterfall to Agile development strategies has helped product managers. John also reveals the challenges design engineers face, such as not having context and a perspective when building products.

 

“Innovation is a result of understanding your customers better than everybody else.” - John Mansour

 

This week on Innovation Talks:

 

●     How Proficientz helps B2B companies—primarily in the technology space—with delivering products that have more quantifiable value to the customer

●     How product management relates to innovation and why the business approach should consider what customers are trying to do, why it’s important to them, and why they can’t get there

●     Why innovation is a result of understanding your customers better than anyone else—including themselves

●     How to structure front-end conversations with potential customers and define the success customers will get with your solution before you build them

●     The differences between the product manager and product owner roles and why they should not be combined into one role

●     What will drive companies in the B2B space to become more customer-focused

 

Connect with John Mansour:

 

●     Proficientz (https://www.proficientz.com/)

●     John Mansour on LinkedIn (https://www.linkedin.com/in/johnmansourproficientz/)

●     John Mansour on Twitter (https://twitter.com/proficientz)

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 

Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)

 

Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners like you.

 

For additional information about new product development or corporate innovation, sign up for Sopheon’s newsletter, where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

And just like that, we have hit episode 100! It’s been a surreal experience hosting this show about innovation with guests from Sopheon and other companies and industries in the innovation space. It’s been a joy to be part of your day whenever you tune in on our latest episode. If you’re new to the show or innovation, and this is your first episode, I curated a short list of shows as a starter pack for you.

 

In this episode, I share some of my favorite episodes for special reasons. I describe my experience during a recent innovation event in Copenhagen and what I realized about the people in the innovation space. I explain why these shows aren’t exactly the best of the best but simply personal favorites. I highlight a few that I think are worth listening to. I also discuss our unique guests and the people I look forward to having in the future.

 

"This is not necessarily the A-list or the 'best of,' but more of a starter set." - Paul Heller

 

This week on Innovation Talks:

 

●     What I did in Copenhagen recently and my thoughts on the 100th episode

●     The starter list of episodes to listen to

●     Why choosing from the many guests we've had is challenging

●     The reasons why some of these episodes are dear to me

 

Resources Mentioned:

 

●     Episode 3: The Impact of Software Eating the World on Product Innovation with Greg Coticchia (https://www.sopheon.com/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly93d3cuc29waGVvbi5jb20vcG9kY2FzdHMtYXVkaW8vdGhlLWltcGFjdC1vZi1zb2Z0d2FyZS1lYXRpbmctdGhlLXdvcmxkLW9uLXByb2R1Y3QtaW5ub3ZhdGlvbi13aXRoLWdyZWctY290aWNjaGlh&ct=AUTOCOMPLETE&pid=6722983&cid=78502013711&t=d2l0aCBncmVnIGNvdGljY2hpYQ%3D%3D&d=www.sopheon.com&c=2&c=3&c=6&rp=2&ab=false&opcid=&rs=UNKNOWN&hs-expires=1701185761&hs-version=1&hs-signature=APUk-v628FS_N99JPZ4FRwuPIoKG1VF9RA)

●     Episode 21: Unique challenges of innovation in the Aerospace and Defense industry (https://www.sopheon.com/podcasts-audio/unique-challenges-of-innovation-in-the-aerospace-and-defense-industry)

●     Episode 28: A deeper dive into Portfolio Management with Noel Sobelman (https://www.sopheon.com/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly93d3cuc29waGVvbi5jb20vcG9kY2FzdHMtYXVkaW8vYS1kZWVwZXItZGl2ZS1pbnRvLXBvcnRmb2xpby1tYW5hZ2VtZW50LXdpdGgtbm9lbC1zb2JlbG1hbg%3D%3D&ct=AUTOCOMPLETE&pid=6722983&cid=78499505485&t=YSBkZWVwZXIgZGl2ZSBpbnRvIHBvcnRmb2xpbyBtYW5hZ2VtZW50IHdpdGggbm9lbCBzb2JlbG1hbg%3D%3D&d=www.sopheon.com&c=2&c=3&c=6&rp=1&ab=false&opcid=&rs=UNKNOWN&hs-expires=1701185808&hs-version=1&hs-signature=APUk-v5Heh0fsI4vW0u3cwZ1r94lWPkf5w)

●     Episode 30: Innovation in the Chemical Industry with HC Eppich (https://www.sopheon.com/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly93d3cuc29waGVvbi5jb20vcG9kY2FzdHMtYXVkaW8vaW5ub3ZhdGlvbi1pbi10aGUtY2hlbWljYWwtaW5kdXN0cnktd2l0aC1oYy1lcHBpY2g%3D&ct=AUTOCOMPLETE&pid=6722983&cid=78502013785&t=aGMgZXBwaWNo&d=www.sopheon.com&c=2&c=3&c=6&rp=1&ab=true&opcid=&rs=UNKNOWN&hs-expires=1701185845&hs-version=1&hs-signature=APUk-v7EECuzHBN8ZLaTKsAvnQBMZlwt0Q)

●     Episode 31: Taking a systematic approach to the product management process (https://www.sopheon.com/podcasts-audio/the-process-of-product-management)

●     Episode 33: Necessity for Innovation Accounting (https://www.sopheon.com/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly93d3cuc29waGVvbi5jb20vcG9kY2FzdHMtYXVkaW8vbmVjZXNzaXR5LWZvci1pbm5vdmF0aW9uLWFjY291bnRpbmc%3D&ct=AUTOCOMPLETE&pid=6722983&cid=78502013859&t=bmVjZXNzaXR5IGZvciBpbm5vdmF0aW9uIGFjY291bnRpbmc%3D&d=www.sopheon.com&c=2&c=3&c=6&rp=1&ab=false&opcid=&rs=UNKNOWN&hs-expires=1701185944&hs-version=1&hs-signature=APUk-v5jTrFtveRsbD1N8MzoLMqzlH_4Jg)

●     Episode 34: Corporate Startups and the Importance of Entrepreneurial Thinking (https://www.sopheon.com/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly93d3cuc29waGVvbi5jb20vcG9kY2FzdHMtYXVkaW8vY29ycG9yYXRlLXN0YXJ0LXVwcy1hbmQtdGhlLWltcG9ydGFuY2Utb2YtZW50cmVwcmVuZXVyaWFsLXRoaW

Dan Balcauski founded Product Tranquility, a firm that helps businesses grow and increase their bottom line through intelligent pricing and packaging strategies. Dan defines pricing not as an end goal, but as a means to a more efficient business plan that will sustain customer interest for the long term. In the last episode, Dan talked about the company’s genesis, the services they offer, and what most businesses get wrong about pricing.

 

In part two of this series, Dan discusses why start-ups should be cautious about copying what Fortune 500 companies do. He shares how customer segmentation affects your pricing strategy. He explains the elements of business packaging and how to ensure you don’t overwhelm your sales team. Dan also describes why you should think of pricing as a process.

 

“Modern marketing falls into understanding segmentation, targeting, and positioning.” - Dan Balcauski

 

This week on Innovation Talks:

 

●     Why start-ups shouldn’t copy what Fortune 500 companies are doing

●     How customer segmentation impacts pricing

●     Why pricing and packaging are functions of your positioning

●     The elements of business packaging

●     Dan’s advice for those who don’t understand pricing

 

Connect with Dan Balcauski:

 

●     Product Tranquility (https://www.producttranquility.com/)

●     Dan Balcauski on LinkedIn (https://www.linkedin.com/in/balcauski/)

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 

Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)

 

Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners, like you.

 

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, a firm specializing in value creation and helping clients boost productivity and growth and improve customer loyalty. He provides strategic pricing and packaging consultations to high-volume B2B SaaS CEOs. Dan is also a Northwestern University - Kellogg School of Management program leader and is part of Toptal’s Top 3% Worldwide Product Management Professionals.

 

Dan joins me today to describe Product Tranquility, its services, and how they help businesses develop pricing strategies that lead to growth. He explains what most companies get wrong about pricing and his definition of pricing from the viewpoint of value. He discusses value cascade and the best ways to understand your customers. Dan also shares why pricing isn’t necessarily a primary driver of business growth.

 

“Intelligent price management starts with intelligent value management.” - Dan Balcauski

 

This week on Innovation Talks:

 

●     Product Tranquility and how they got started

●     What people get wrong about pricing

●     Dan’s definition of value in pricing

●     Value cascade and the best way to understand your customers

 

Resources Mentioned:

 

●     Book: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (https://www.amazon.com/Strategy-Tactics-Pricing-Growing-Profitably/dp/113873750X) by Thomas Nagle and Georg Müller

 

Connect with Dan Balcauski:

 

●     Product Tranquility (https://www.producttranquility.com/)

●     Dan Balcauski on LinkedIn (https://www.linkedin.com/in/balcauski/)

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 

Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)

 

Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners like you.

 

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The Innov8rs Conference has hosted conferences for innovators in various industries since 2011. They’ve hosted in over 25 cities globally, from San Francisco to Sydney and Singapore. They have multiple programs that promote an atmosphere of creativity and discussion surrounding the future of innovation. I went to the Innov8rs Conference held recently in Austin, Texas, and I found it to be one of the largest and most engaging conferences in a long time.

 

In this episode, I share my thoughts on the recently concluded Innov8rs Conference and why I found a lot of value during my time. I explain how it promoted discussions and engagement despite being a large gathering. I describe some of the topics I was fortunate to sit in, especially regarding the future of innovation and ESG. I also share some of the interesting points regarding internal innovators and innovators hired.

 

"This was a good chance to talk with other people, peers with other companies, and share success and challenges." - Paul Heller

 

This week on Innovation Talks:

 

●     My experience during the Innov8rs Conference

●     What was impressive throughout the conference

●     Sitting at the ESG round table

●     The six shifts that will shape the future of innovation

●     How corporations can beat start-ups at innovation

 

This Podcast is brought to you by Sopheon

 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

 

Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)

 

Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners like you.

 

For additional information about new product development or corporate innovation, sign up for Sopheon’s monthly newsletter, where we share news and industry best practices! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

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