In this episode, or "groove," I name the brands that I have found to be most relevant in the product and service categories in the AR ecosystem. The home of this ecosystem is Seattle, WA. A sample of Rose Royce "Ohh Boy" is played in this groove. I end my comments by suggesting listeners watch Michael Abrash's "Why VR will matter to you," which can be found here https://youtu.be/XVCthGEFwHw

This initial episode or "groove" is an invitation for listeners to follow me on a quest to learn about the VR industry and its applications to business model value chains. I explain my motivation for making this quest. A sample of Sam Cooke's "Bring it on home to me" is played.

In this groove I return to my normal job as business professor and explore the importance of augmented reality for business strategy. Michael Porter and James Heppelmann's "Why every organization needs an augmented reality strategy" serves as the intellectual basis for this episode. A sample from Way's "All Day Music" is played.

To gain a sustainable competitive advantage a firms needs to identify its strategically valuable resources and then leverage them to add unique value. The episode provides guidance on how to identify those resources. There is a mention of "Competing on Resources" by Collis and Montgomery (available on Harvard Business School Press). A sample of "Melissa" by the Allman Brothers Band from the 1972 album Eat a Peach is included in this episode.

Value chain analysis is fundamental to a leader's articulation of a firms sustainable competitive advantage. This episode provides the basics of value chain analysis and shows its importance in informing strategic action. "Note on the Value Chain" by Robert Kennedy is mentioned in the episode. A sample from the song "Stay" by Chaka Khan and Rufus from their Live: Stomping at the Savoy record is included.

With the growing need for companies to accelerate the processes by which they increase their productivity, locating value chain activities in geographic clusters has become a new mode of competitiveness. Michael Porter's "Clusters and the New Economics of Competition" is cited in this episode. There is a sample from America's "A Horse with no name" from their Grammy nominated 1971 self-titled album.