Innovations In Cannabis Podcast

Alex Collins, Partner and Co-Founder at Sapling, sheds some light on how thoughtful branding and marketing can help shatter some of the persistent stigmas surrounding cannabis use. Sapling is an agency focused on helping companies create meaningful and compelling content across all medium and bridging the gap between strategy and execution.

Today we speak with Lisbeth Vargas Jaimes about the plethora of opportunities in the cannabis space and how to leverage your existing skillset to enter the industry. Lisbeth is Founder and CEO of Canna Marketing U, which provides educational content and consultations for professionals and entrepreneurs looking to enter the cannabis industry. One major takeaway from our conversation: don't be afraid to ask for help!

In part 2 of our conversation with Andrew Pokoj, Director of Sales & Marketing at Cannabis-Aid and Founder of waxxin.com, we discuss how industry events enable people to build connections and community, and why an attitude of giving and contribution first is the way to go.

In Part 1 of our conversation with Andrew Pokoj, Founder of waxxin.com, we discuss the challenges and opportunities of running an eCommerce business whose mission is serving the cannabis community.

As advertisers and publishers in cannabis are blocked from mainstream channels that marketers in other industries rely on, Christian Valdez, CEO and Founder at Traffic Roots, discusses how cannabis brands can use digital ecosystems to tell their story and reach their audience.

Joining us today is a special guest from the world of CBD hemp, President at Carolina Hemp Company, Greg George. Greg is a lifelong entrepreneur, investor, and franchise development expert who partnered with Carolina Hemp Company to help people seek balance through hemp. Since it's beginnings in 2014, Carolina Hemp Company has become a leading retailer and wholesale distributor, with a focus on providing sustainable products and viable, proven alternatives to pharmaceuticals into our communities.

With billions of dollars worth of hemp expected to rot in the fields during the 2019 Harvest season, this solo episode addresses the hemp processing bottleneck. The industry's current infrastructure is bursting at the seams with hundreds of new farmers coming onboard with hemp this year, which means the landscape is ripe for innovation. We'll talk specifically about the need for a better drying solution to help farmers maintain the quality of their product and quickly bring it to market.

We get an inside look into the workings of America's #1 Hemp Oil Manufacturing company with Head of Sales at Nutralife Wellness, Eric Raszewski. With sales management experience at several companies prior to joining Nutralife (including within the cannabis industry), Eric joins us today with some great insights into opportunities and challenges in hemp CBD oil manufacturing and wholesaling.

Our guest today is a Publishing Assistant at Sensi Media who's also an expert in cannabis advertising, marketing, consulting, and PR. Joining us is Gervis (Jamayka) Joshua III, and he gives us some great insights into the challenges small businesses face in marketing and advertising, and the types of innovative solutions he brings to his clients.

Today we talk with the co-founders of Apical Greens about the rapidly growing medicinal hemp flower market. Wade and Chris are on a quest to curate the best strains of high CBD hemp and bring them to the people. Thanks to the legal status of CBD flowers, customers all across the US and can experience this growing segment of the industry.