In this episode of Pathmonk Presents, we welcome Colby Proffitt, VP of Marketing at Shift5. 

Shift5 is the observability platform for onboard operational technology, focusing on cybersecurity for weapon systems, aircraft, and locomotives. Colby discusses their innovative solutions, including GPS jamming and spoofing detection for aircraft. He shares insights on Shift5's client acquisition strategies, emphasizing the importance of content marketing and understanding customer pain points. 

Colby also offers valuable advice on effective marketing leadership, team integration, and creating seamless customer experiences across all touchpoints.