Join host Kay Prince in this insightful episode of the idkwithkay podcast as she sits down with Beth Pyne, VP of Marketing at SalientMG, to delve into the world of event marketing and its evolving landscape, particularly in relation to engaging with Gen Z.

From reminiscing about iconic '80s jingles to discussing the impact of Gen Z's social consciousness on event strategies, Kay and Beth explore a wide range of topics. Beth shares her extensive experience in event marketing, highlighting the importance of authenticity, diversity, and inclusion in event planning.

Listeners will gain valuable insights into the shifting preferences and expectations of Gen Z attendees, from seeking mentorship opportunities to embracing sober experiences. Together, Kay and Beth challenge traditional event norms and offer innovative ideas for creating meaningful and inclusive event experiences that resonate with Gen Z and beyond.

Tune in to learn how event organizers can adapt their strategies to cater to the diverse needs of today's attendees, and discover actionable tips for crafting events that leave a lasting impact.