Better Radio Websites

Innovative & Untapped Uses for Your Radio Station Website

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When you have a robust radio station website, you may not realize it can be used for much more than informing and entertaining your listening audience. Adding additional functionality can transform your website into a powerful tool for streamlining operations, enhancing communication, and boosting efficiency across all departments.

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/innovative-untapped-uses-for-your-radio-station-website.

Some of these options require a simple form to pull off. Some might require custom plugins. And some might require custom coding from a professional developer. So, they could go from cheap to expensive. Some of these may be impossible, depending on your hosting plan or website partner. We’re not advocating that you do all or any of these. We only want to let you know of the available possibilities. Let’s go through each department and give three examples.

Sales

  1. Sales Order Forms
  2. Client Portals
  3. CRM Integration

    4. Business/Administration

    1. Document Management
    2. Expense Reporting
    3. HR Portal

      4. Production

      1. Production Requests
      2. Asset Library
      3. Scheduling Tools

        4. Programming

        1. Content Management
        2. Internal Communication
        3. Listener Feedback

          4. News

          1. Newsroom Management
          2. Press Release Submission
          3. Content Archiving

            4. Engineering

            1. Maintenance Logs
            2. Inventory Management
            3. Trouble Ticket System

              4. Marketing/Promotions

              1. Campaign Tracking
              2. Event Management
              3. Analytics Dashboards

                4. General Station Use

                1. Intranet
                2. Training Resources
                3. Polls and Surveys

                  4. Potential Downsides

                  I can’t mention these additional exciting uses for your station website without giving some downsides to consider.

                  • Improper hosting can lead to unexpected downtime, disrupting your operations and affecting productivity.
                  • Security: Sensitive information could be at risk without proper measures.
                  • Relying too heavily on a single system means multiple aspects of your station’s operations could be impacted if it fails.

                    • What special ways are you using your radio station website? Please let us know in the comments.

                    If we can help with your radio station website, reach out to us at https://www.skyrocketradio.com.

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                    Better Radio WebsitesBy Jim Sherwood
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