This episode highlights what makes a disruptor a disruptor in a sea of new upstart brands from the perspective of Pano Anthos, founder and managing director of XRC Labs, an innovation accelerator for the next generation of disruptors in the retail and consumer goods sectors.

Pano addresses how retailers can better match services to customer expectations, what's considered white space today how direct to consumer brands are taking market share from established players and what company and founder characteristics get investors excited.

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