InPeRspective

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What does it take to become a thought leader (or to turn a client into one)? In this episode Carly Rogers and Ken Kerrigan talk to the guy who literally wrote the book on it - Bill Sherman. Have a listen. 

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Debora Raymond, Vice President of Public Relations at Stanley Black & Decker, has a pretty big communications tool belt. She has to since she's leading PR initiatives for a corporate brand that needs to engage with B2B and consumer audiences while also telling a compelling story to Wall Street. 

And she does it all while also driving campaings that call attention to the contributions of trade workers all across the country.

Raymond tells Carly Rogers and Ken Kerrigan just how she does it on this episode of InPeRspective.

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How did Kermit the Frog influence one of the best storytellers working in public relations today? Listen in to the next episode of InPeRspective and find out. And once you do you will walk away with a set of extraordiary examples of how to create impactful stories for a client!

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In this episode Carly and Ken chat with Meredith Klein and Amanda Coffee about the evolving landscape of PR, media, and AI. They share insights on career pivots, the importance of storytelling, authenticity, and leveraging new tools like AI and LinkedIn for success in communications.

And yes we talk about the must read Meredith & the Media newsletter. 

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Join us for a compelling conversation with the head of communications for the Boy's Club of New York. 

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In this episode we explore how AI-powered tools are providing 48-72 hour advance warning of emerging narratives, enabling communicators to finally have a seat at the strategy table before decisions are made. We also talk about why trust alone is no longer an adequate measure of reputation and how organizations need a more nuanced approach—one that accounts for multiple dimensions from corporate citizenship to innovation to employee experience.

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Want to unleash the inner lion of your people while learning how to lead with empathy? Tune in to our conversation with leadership consultant Ken Jacobs as we put the future of leadership in communications in perspective. 

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Are we there yet? Is AI transforming the profession of public relations? Is the hourly billing model a thing of the past?

Join Carly and me as we talk about all of this and more with our guest Joe Gallo, director of communications at PayPal.

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Listen in as Carly and Ken chat with Professor Paul Argenti on everything from corporate purpose to the U.S, government taking equity stakes in U.S. businesses and everything in between.

If you are unfamilair with Paul, he literally wrote the book on Corporate Communication - available wherever fine books are sold.