Input/Output: The Creator System For Experts | with Shawn Buttner

Ever feel like your best ideas get ignored? You spend hours crafting content, but instead of engagement, you get… silence. Worse, when people scroll past your work a few times, they start to build the habit of skipping it entirely.

And if you don't fix this habit? Your audience won't just scroll past today—they'll forget you exist tomorrow.

So how do you stop the scroll, create content that people actually care about, and build an audience that sees themselves in what you make? The answer? Psychology. Both yours and your audience's.

In this episode, host Shawn Buttner explores how creators can use audience psychology to create irresistible content and build a dedicated following, drawing insights from an episode of the Creator Science podcast.

What You'll Learn Today:

How audience psychology determines whether people stop scrolling or keep scrolling past you.
The three mindsets every creator needs to beat (or risk staying stuck).

Because great content starts with YOU.

Key Points:

00:00 Introduction: The Struggle of Content Creation 00:45 The Power of Psychology in Content Creation 01:18 Welcome 02:26 The Chocolate Covered Almond Analogy 03:02 The Importance of Consumer Psychology 04:33 Building Trust with Your Audience 05:30 The Hook and The Ending 07:32 Content That Haunts 10:50 The Halo Effect 15:44 Three Mindsets to Overcome 18:03 Developing a Punchy Psychology 23:46 Final Thoughts and Call to Action

Follow up Links:

Creator Science Podcast (Jay Clouse): https://podcasts.apple.com/us/podcast/creator-science/id1498801064
Grow the Show: How To Hook Your Podcast Listeners in the First 5 Minutes: https://podcasts.apple.com/us/podcast/04-how-to-hook-your-podcast-listeners-in-the-first-5-minutes/id1534942246
Contact me on Bluesky: https://bsky.app/profile/shawnbuttner.com

→ Make your AI sound like you, not like everyone else's AI. Free 30-minute setup: shawnbuttner.com/voiceprint
→ The written version is in my newsletter, The Output: shawnbuttner.com/joinus

Input/Output is the creator system for experts: people who built a track record in another career and are now turning that into a creator business. Hosted by Shawn Buttner, certified high performance coach. The premise is simple. You are the ultimate input into your creator system. Get yourself clear, and the tools, team, and content follow.

This episode is about content strategy for experts and writing content hooks that hold attention.

Most creators struggle to grow their audience because their content doesn't resonate. They pour in hours of effort, but the wrong people show up—or worse, no one does. Today, we're breaking down the key metrics that high-performing creators use to measure resonance, so you can attract the right audience and make a bigger impact.

In today's episode:

Why creators need to measure resonance
The key metric that separates creators that are crushed by their content vs. who crush with their content
How you increase resonance with your audience
How you create your personal metrics to increase resonance
One strategy you can do TODAY to easily find your personal resonance metrics

The right metrics will help you evaluate resonance with your audience, and attract the right people to your content.

Mentioned in this episode:

Beyond Metrics Podcast (Host Susan Boles and guest Jay Acunzo): https://podcasts.apple.com/us/podcast/beyond-margins-designing-calmer-b2b-agencies-consulting/id1478304620
Evan Carmichael: https://believe.evancarmichael.com/homepage
Kevin Chemidlin at Grow the Show: https://growtheshow.com/

→ Make your AI sound like you, not like everyone else's AI. Free 30-minute setup: shawnbuttner.com/voiceprint
→ Feeling the gap? Book a Creator Diagnostic: shawnbuttner.com/clarity-call

Input/Output is the creator system for experts: people who built a track record in another career and are now turning that into a creator business. Hosted by Shawn Buttner, certified high performance coach. The premise is simple. You are the ultimate input into your creator system. Get yourself clear, and the tools, team, and content follow.

This episode is about creator business growth and measuring resonance to grow your audience.

 📈 Work With Me 1:1 To Find Your Next Level As A Creator. Schedule your free creator performance strategy session here: https://calendly.com/shawnbuttner/1-on-1-strategy-session

Sign up for the FREE 'Creators That Crush in 5-Days' email course:

https://www.creatorsthatcrush.com

In this episode of Creators that Crush, host Shawn Buttner delves into the common reasons why creators procrastinate and provides actionable strategies to overcome it. Shawn identifies four main causes of procrastination, and offers practical advice to not get stuck in procrastination.

The episode concludes with a review of key takeaways and offers additional resources

00:00 Procrastination Happens, But Successful Creators Do Not Stay Stuck

00:59 The First Cause Of Procrastination For Creators

01:37 Second Cause

02:04 Third Cause

02:31 Fourth Cause

02:54 How Do You Beat Procrastination Like A Pro? First, Value Over Volume

04:10 Connect For Accountability

05:44 Clarity To Avoid Overwhelm And Distraction

07:36 Create Energy

10:18 Recap

11:01 Creators That Crush In 5 Days Email Course

11:47 Sign Up For A Free Strategy Session

12:32 Thanks For Listening!

https://bsky.app/profile/shawnbuttner.com

https://www.shawnbuttner.com/podcasts/creators-that-crush

📈 Work With Me 1:1 To Find Your Next Level As A Creator. Schedule your free creator performance strategy session here: https://calendly.com/shawnbuttner/1-on-1-strategy-session

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Sign up for the FREE 'Creators That Crush in 5-Days' email course: https://www.creatorsthatcrush.com

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Creators that crush are constantly growing their network. Through coaching, seminars, social media, they are engaging with the world. This can be a struggle for some creators, like me. I’m a bit introverted and so the promotional side of creative work feels a it awkward and forced.

 If you are a creator that has:

Then this episode is for you. Because we will answer the questions:

Connect with me on BlueSky here: https://bsky.app/profile/shawnbuttner.com

 📈 Work With Me 1:1 To Find Your Next Level As A Creator. Schedule your free creator performance strategy session here: https://calendly.com/shawnbuttner/1-on-1-strategy-session

Sign up for the FREE 'Creators That Crush in 5-Days' email course:  https://www.creatorsthatcrush.com

In this episode of 'Creators That Crush,' host Shawn Buttner interviews Dr. Luissa Kiprono, a medical director, single mom, and former refugee from Romania, about her journey of writing a book.

Dr. Kiprono shares the challenges and strategies she employed, including hiring a book coach and using a supportive community, to balance her full-time job and personal life with the goal of becoming an author.

Our conversation explores the intricacies of the creative process, publishing, and marketing a book, and emphasizes the importance of patience, resilience, and community support.

Dr. Luissa Kiprono is an author and high-risk pregnancy physician specialist.

Her recently published memoir and Amazon bestseller: “PUSH, THEN BREATHE - Trauma, Triumph, and the Making of an American Doctor”, is based on Luissa’s first 15 years of her life in America.

In her book, she shares her shattering story of physical and emotional abuse, how she overcame her past, re-built her own future, and now is helping others in their own healing journey. She is an avid triathlete & Ironman finisher who enjoys immersive travel and eclectic cooking.

📈 Work With Me 1:1 To Find Your Next Level As A Creator. Schedule your free creator performance strategy session here: https://calendly.com/shawnbuttner/1-on-1-strategy-session

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Sign up for the FREE 'Creators That Crush in 5-Days' email course: https://www.creatorsthatcrush.com

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You do not create enough to be excellent. This isn’t a dig, this is a challenge - and it’s true for every creator, including myself.

Creators that crush are prolific, and often have a rhythm or cadence to release their work. Think of your favorite podcast, TV show, or book series. Even in business, think of new iPhone releases or holiday sales - all on a rhythm. Each new piece on a deadline.

What if you were able to implement deadlines that sustainably worked for your business, that help you excel in your content creation, release higher quality content, and grew your business? What if you could produce more, more consistently, without feeling like you were exhausting yourself in the process? What if it was FUN?

In today’s episode of Creators That Crush:

📈 Work With Me 1:1 To Find Your Next Level As A Creator: https://calendly.com/shawnbuttner/1-on-1-strategy-session

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Sign up for the FREE 'Creators That Crush in 5-Days' email course: https://www.creatorsthatcrush.com

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In today’s episode, we will answer the question:

Host Shawn shares a story about speaker Brendan Burchard nearly losing his voice during an event, highlighting how small habits (like straining your voice) can cause a crisis.

He introduces the 'EmoBS' framework, which stands for Eating, Movement, Outside sunlight, Breathing, and Sleep - as a checklist to generate the energy you need to crush it.

Dive into actionable tips on how these five simple habits can help you generate and sustain your creative energy.

Implement these habits into your daily routine and watch your creative energy expand!

In this episode of Creators at Crush, host Shawn Buttner addresses imposter syndrome among creators and how it can be transformed into a tool for personal growth and productivity. Shawn shares his personal experience as a software engineer and outlines five strategies for rechanneling feelings of self-doubt into positive outcomes.

These strategies include reframing imposter syndrome, adopting a growth mindset, embracing an authentic identity, focusing on servant leadership, and taking bold actions. By viewing imposter syndrome as a sign of deep care for one's craft, creators can leverage it to achieve success and confidence in their careers.

Join my free "Creators That Crush in 5 Days" by signing up at: www.creatorsthatcrush.com

The Meaningful Revolution is now Creators That Crush!

Feeling stuck, stressed, or burned out by everything outside your creative craft? Creators That Crush helps you master your mindset, energy, productivity, and people skills so you can thrive in your creator journey.

Hosted by certified high-performance coach Shawn Buttner, this is your path to confident, joyful, and sustainable success.

Subscribe today to cut through the chaos so you can master your craft!

Are you someone who wants to stop feeling crushed as a creator, and wants to start CRUSHING it as a creator? Sign up for my free five day email course, "Creators That Crush In 5 Day":

Creating is one of the hardest things anyone can do. And there is so much more than the craft you need to focus on if you want to crush it as a creator.

So what separates the creators that get crushed, form the creators that crush it?

In this episode of 'Creators That Crush', host Shawn Buttner delves into the challenges and triumphs of being a successful creator. Shawn shares his personal journey of transitioning from a full-time job at Apple to becoming a certified high-performance coach and creator.

The episode outlines the four key areas creators need to master: positive psychology, punchy physiology, purposeful productivity, and persuasive people skills.

By focusing on these areas, creators can overcome constraints like perfectionism, imposter syndrome, and lack of focus to thrive in their careers. Shawn provides practical tips and frameworks to help creators achieve mastery and sustain creative momentum.

Tune in to learn how to crush it as a creator and build a fulfilling, impactful career.