In this episode of the None of Your Business Podcast, we’re joined by Aaron Zutler, co-founder of Popinsanity Gourmet Popcorn who takes us through his inspiring journey of transforming a simple idea into a gourmet popcorn empire. From humble beginnings in an 800-square-foot space to national recognition—including being featured on Oprah’s Favorite Things list—Aaron shares the grit, hustle, and heart that made it all possible.

Aaron reveals how a chance encounter with a popcorn machine sparked the creation of Pop Insanity and dives into the challenges of building a high-end food brand from scratch. He also highlights the power of relationships and networking in driving success and takes us behind the scenes of Pop Insanity’s rise, from catering events to breaking into mainstream markets.

This episode is packed with valuable lessons on entrepreneurship, resilience, and how passion and perseverance can turn even the smallest spark into a roaring success.

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00:00 Welcome and Introduction

00:45 Meeting Aaron Zutler from Pop Insanity

00:54 The Popcorn Revelation

01:23 New Sponsor and Shout outs

02:01 A Memorable Yom Kippur Experience

04:05 Pop Insanity's Journey Begins

04:58 Challenges and Growth

06:29 The Turning Point

07:45 Building the Business

10:35 Early Struggles and Support

12:57 First Big Orders and Expansion

16:38 Strategic Partnerships and Scaling Up

20:08 The Role of Key People

30:46 Entering Retail and Distribution

43:06 The Oprah Encounter

43:20 Breaking into Mainstream America

44:08 The Trade Show Experience

45:44 Oprah's Favorite Things

49:07 Impact of Oprah's Endorsement

52:30 Expanding Pop Insanity

54:32 Starting a Business Later in Life

56:04 The Popcorn Machine Story

58:32 Gratitude and Success

01:00:42 Business Advice and Reflections

01:10:11 Lightning Round and Final Thoughts

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