“What does it take to design for one of the most iconic toy companies in the world?

In this episode, Jordi and MiFe (MA Design for Play, Industrial Design) share their experiences interning at the LEGO Group in two different departments: Element Design and the Creative Play Lab. From designing new LEGO pieces to exploring innovative ways to play, they take us behind the scenes of how creativity works inside a global company.

Together, we discuss the differences between exploratory innovation and product development, the challenges of designing within LEGO’s strict system rules, and how teamwork shapes the design process. Jordi and MiFe also share practical advice for students interested in applying for LEGO internships, including tips on portfolios, cover letters, and standing out as a candidate.

If you're curious about play design, design internships, or how creativity functions inside a large company, this episode offers an inside look at the world of LEGO design.”