In this episode of Believe in Banking, Juliet D’Ambrosio sits down with Bill Crane, Chief Production Officer at Beginnings Credit Union, to explore what it truly takes to lead transformational change. Bill shares the inside story of guiding CFCU Community Credit Union through a comprehensive rebrand – from research and stakeholder engagement to culture alignment and community activation – culminating in the launch of Beginnings Credit Union. With more than two decades at the organization, Bill offers a candid look at balancing legacy with growth, engaging younger generations, and building stakeholder buy-in at every level of the organization. It’s an inspiring conversation about committed leadership, listening to data, and why thoughtful change can energize an entire organization around what’s possible.

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