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The motorcoach industry may be smaller than trucking or tech—but it generates $158 billion in economic activity and supports hundreds of thousands of jobs.

So why hasn’t it always had a unified voice?

In this episode, James Blain sits down with Fred Ferguson, President of the American Bus Association (ABA), to discuss how the industry is becoming more coordinated, more connected, and more effective in advocacy, safety, workforce development, and business growth.

Fred breaks down the structure and impact of ABA—from its councils to Marketplace—and explains why collaboration across organizations is critical to the industry’s future.

This conversation is a must-listen for operators, leaders, and anyone invested in the future of ground transportation.

Share your perspective in the Q1 2026 Operator survey here: https://www.surveymonkey.com/r/HJBV3NZ

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