Amazon didn’t become its beastly, dominant self by sitting back and watching its competitors do business. Quite the contrary. The Jeff Bezos founded company has long been seen as ruthless on prices and a relentless innovator. At the core of those things is the notoriously cutthroat Amazon culture, which is believed to be a win at any cost mindset. But Amazon’s ways may be catching up to it, with the FTC on the attack against the company for its alleged monopolistic behavior. So what’s next for Amazon and its investors? Yahoo Finance Executive Editor Editor Brian Sozzi talks with WSJ reporter Dana Mattioli about her explosive new book "The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power." Neuberger Berman senior research analyst Daniel Flax – who has long covered tech stocks such as Amazon – also joins the conversation.

Yahoo Finance's Opening Bid, brings you a high-octane take on the freshest analyst calls, wildest stock moves and shrewdest commentary in the business world. Executive Editor Brian Sozzi puts Wall Street's finest through their paces in this essential conversation for every investor - before the stock market opens.

Find this episode's transcripts and more episodes of Opening Bid at http://finance.yahoo.com/videos/series/opening-bid/.

Thoughts? Questions? Fan mail? Email us at [email protected].

00:00-Dana Mattioli and Dan Flax join Opening Bid

01:00-The Amazon culture driven by Jeff Bezos

09:00-What does Amazon's fierce competition mean for for their employees and shareholders?

12:10-FTC anti-monopoly lawsuit that Amazon faces

17:07-How AWS stands up as a separate business

Yahoo Finance's Opening Bid is hosted by Brian Sozzi, and produced by Alexander Frangeskides and Rachael Lewis-Krisky.

Dana Mattioli is the author of "The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power" as well as a reporter at the WSJ.

Daniel Flax is a senior research analyst Neuberger Berman.

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